Today, many big brands and industries face challenges on how to communicate about the steps they are taking to measurably reduce their environmental impact. Policymakers, investors, activists and advocates, and the general public are all looking for companies to take a stand — and reporters are on the story. In the next four years, the…

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Experts have long been anticipating a cyber meltdown moment in the United States. Earlier this week, we saw “the big one” hit with the SolarWinds hack — one of the largest attacks in both scale and scope against government agencies, critical infrastructure entities and private companies. What does this mean for communicators and PR pros…

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Some time ago, on behalf of SunEdison, I served on the communications committee of Solar Energy Industries Association. At that time, pretty early in solar’s PPA market development, we informally discussed questions around the impact and lifecycle of solar panels. The industry knew about the upcoming wave of panels that would “age” out of efficient generation,…

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Seth Arenstein laughs when I say, “You’re the crisis insider,” pushing back that he’s simply the editor of PRNEWS’ Crisis Insider, a monthly newsletter. But, for some PR pros, Seth is synonymous with Crisis Insider and his columns at prnewsonline.com are a must-read — alternatively practical, forward-looking, and funny. Really, who else can write a…

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With the Biden Administration looking to focus on clean energy and decarbonization, 2021 will be a big year in green hydrogen, EV/EV infrastructure, and carbon capture. Who are the key energy influencer groups you should know? Of course, everyone will be focused on one thing to start: who will be the next Department of Energy…

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Eight months into work from home, video communications are more important than ever. With everyone now well-versed in virtual meetings and high-quality webcams and lighting, how do you stand out? Up-level your video communications game. We spoke with one of our video partners, Aaron Horton at Fluency Films, about new video and animation tools businesses…

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These days, education is all the buzz. Whether it’s discussing the safest time to return to in-person classes or the best online learning technology to educate students from home, school district leaders, policymakers and industry influencers everywhere are trying to keep up with today’s everchanging education trends! As we tell our clients’ stories, breaking through…

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The COVID-19 pandemic has undoubtedly accelerated a global shift to digital-first models for consumers and financial institutions alike. This has created a unique opportunity for financial technology companies (fintechs) to develop innovative technologies to meet this demand for change. The global fintech market is anticipated to grow at a compound annual growth rate of around…

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