In the government sector, the right recognition doesn’t just turn headsâit opens doors. High-impact, industry-specific awards amplify your brand with powerful third-party validation, setting you apart from competitors. Whether you’re pursuing federal contracts ($759 billion issued in fiscal year 2023 alone), building strategic partnerships or expanding your market presence, such honors position you as a…
Thought leadership has become a cornerstone PR strategy in the modern business world, and enterprise tech is no different. Itâs more than sharing ideas and echoing buzzwordsâitâs about establishing credibility, building trust, differentiating a brand and sparking new conversations. In B2B tech, where countless companies are fighting for attention, strong thought leadership helps break through…
Our annual RHockstar Awards are an employee recognition program that celebrates excellence in PR and communications skills. RHockstar Award recipients are selected for putting forth superior work for their clients and the firm. Honorees also dedicate time and interest toward their own personal and professional development. 2024 marks the 5th year we’re celebrating our RHockstars…
As the climate crisis intensifies, urban communities worldwide are increasingly becoming focal points for pioneering sustainability practices. Urban areas emit 70% of global CO2 emissions, with some of the largest contributors being transportation and buildings. During this yearâs AgTech Week NYC and Climate Week NYC, the call to action around advancing urban sustainability was evident….
Award programs are an essential component of a comprehensive PR program designed to support brand building for both emerging and leading cybersecurity companies. Award wins earn industry credibility, build thought leadership, showcase product innovation and support sales teams. They can also help juice employee recruitment efforts and boost team morale. With numerous cybersecurity awards available…
In early August, Politico broke news that Donald Trumpâs presidential campaign was hacked. Days later, the FBI announced it was probing the intrusion and said the Biden-Harris campaign was also a potential victim. Fast forward to late August, and the FBI confirmed the Iranian regime was behind the cyber-attacks. Now, as we enter the final…
As we approach the 2024 presidential election, healthcare remains a critical concern for many Americans, and that trend shows no signs of changing. A recent survey by Pew Research Center revealed that 57% of Americans view the affordability of healthcare as a very big problem in the country today â a problem that took a spotlight…
In todayâs rapidly evolving media landscape, controlling the narrative is more critical than ever â especially in healthcare, where patient trust and safety take top priority, overriding business priorities. Negative news cycles and their impact on brands can quickly spiral out of control, damaging well-crafted reputations and eroding patient confidence. However, with the right public…
In times of industry consolidation, the messaging surrounding products, services and brand can make all the difference in how companies navigate those shifts and emerge stronger. Predicting a series of mergers and acquisitions that leads to a serious market shift is not a perfect science, but there are often signs. Market saturation is one of…
Education is a critical aspect of any public health PR campaign, especially if you want your target audience to do something with the information youâre providing them. This is true whether youâre trying to increase awareness of a disease and its symptoms, like the âfoot attackâ theyâve never heard of, help a specific demographic understand…
