Time-consuming, painstaking, laborious — these words all describe the PR agency RFP process. This process is always resource-intensive and only sometimes achieves the desired results. So, what can you do to alleviate the burden and get better results? Before you commit to a lengthy RFP process for selecting a PR firm, you should first know…

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Since the SolarWinds hack of 2020, the federal government has been attempting to address the vulnerabilities revealed by the cyber attack and provide more funding for cybersecurity solutions. But is it enough? To answer that question, we spoke with cybersecurity expert James Hayes, vice president of client Tenable Network Security, about the Biden administration’s cyber…

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During the COVID-19 pandemic, the healthcare system has undergone a seismic shift, resulting in massive PR disasters but also tremendous successes. However, the record-breaking rollout of effective vaccines has been tempered by corporate blunders and a lack of transparency on COVID-19 infection rates. What can communicators learn from the mistakes and successes of the past…

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Following the November elections, we predicted how tech policy issues would fare under a Biden administration and a new Congress, as well as tips for how media pros should communicate about them. The predictions held up well for Biden’s first 100 days in office. Now, more than a hundred days in, we highlight two of…

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Over the past year, the COVID-19 pandemic has highlighted how intimately entwined our public policy is with our healthcare system. From stimulus funds to vaccine prioritization to new health technologies, the government and the healthcare industry have been — and must continue — working together to ensure effective public health responses and recovery. To understand…

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We all know that COVID-19 has shaken up the healthcare industry and forced us to rethink care today, but did you know that this includes mergers and acquisitions (M&As)? There have been several major M&As across the industry in recent years that could mark an important shift in healthcare PR. 2021 Has Already Been a…

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