The U.S. Federal Trade Commission, for the first time since 1998, updated its advertising guidelines for health-related products and services. These new rules impact endorsements, testimonials, claims, and other marketing and advertising techniques. Companies that produce food, over-the-counter drugs, devices, and health-related products should take note: the FTC expects companies to back up any claim…
The cybersecurity industry is on the cusp of a mass consolidation wave. Legacy security companies are looking to emerging leaders and innovators to bolster their offerings, help maintain relevance and gain further market dominance. This is also the stage—seed and Series A—where funding is flowing now. We’re seeing AI as a major component of the…
Every new professional knows how hard it can be to get your foot in the door. RH Strategic’s Fellowship Program is designed to do exactly this: kickstart the careers of PR professionals. The Summer Fellowship program provides foundational experience to build a career in PR. We have many former fellows still on staff at RH…
Disruptive innovation has been a buzzword for a while now. We’ve seen that creating new markets or reshaping existing ones has the potential to bring about tremendous societal benefits. We’ve also seen that such innovation can cause significant disruptions in customers’ lives and businesses. Companies that define themselves as disruptors should be ready to walk…
Sustainability is a crucial aspect for the business community, especially as companies’ environmental, social and corporate governance activities influence consumer spending. Coverage of sustainability is maturing and broadening. Once a niche issue in select outlets, it’s now covered widely in mainstream media across all industries. Staying up-to-date on the news, and getting noticed in the…
New approaches, technologies and collaborations are redefining how the healthcare industry provides care. The players to watch are focused on mental health, artificial intelligence, and health equity. As they concentrate on their individual strategies, they share aspirational goals to improve healthcare outcomes, cost and access. Here’s who to watch in 2023. Mental Health Innovations Mental…
Savvy marketers know it’s not always about making the news. Sometimes, it’s about making connections to it. Rapid response media, often referred to as “newsjacking,” is the practice of inserting a brand into the day’s top story. The value is in its ability to boost a brand’s status by piggybacking on breaking news headlines with…
Eli Lilly’s $35 cap of one of its insulin drugs was about 100 years in the making. By today’s standards, it’s a huge step toward affordability of the life-saving drug. By historical standards, it’s long overdue. (The original patent for insulin was sold for a few bucks in the 1920s with the public’s interests in…
As the world continues to grapple with the urgent need to address climate change and protect our planet’s resources, sustainability has become a key priority for businesses, governments, and individuals alike, with technology emerging as a critical tool for reaching these goals. In 2023, we can expect to see three major sustainability trends emerge, driven…
Black History Month is a great reminder of the important role Black culture plays in our daily lives – from modern music to sports to politics and beyond. As we celebrate Black History Month, we must honor the Black historical figures who changed the world and recognize how Black leaders today are helping make the…
