There are thousands of PR firms throughout the United States. Only a portion specialize in select industries, and an even smaller segment truly specialize in the B2B technology market. Finding a top PR firm that already knows your market segment and is custom built for your stage of growth can avoid mistakes and give you…
TL;DR: At RSAC 2026, the media wants substance. Conversations are shifting from AI hype to proof. Security reporters are looking for real-world deployments, measurable outcomes, clear explanations of AI’s role in security operations and practical guidance on emerging risks like AI tech debt and quantum threats. Every year, hundreds of cybersecurity brands converge upon RSAC,…
TL;DR: Paid media isn’t a replacement for earned and owned channels, but it’s a great force multiplier. By aligning paid placements with clear objectives, target audiences and business goals, organizations can drive visibility, engagement and real results. For years, communications leaders have relied on earned and owned channels to build visibility and credibility. Those are…
TL;DR: As communications teams plan for 2026, these six priorities focus on strengthening media relationships, adapting to a fragmented news ecosystem, using AI strategically, focusing on one core narrative, involving comms earlier in business planning and coordinating messages across channels—resulting in a stronger public relations program that supports long-term business goals. The media landscape shifted…
In a time when public trust in our largest institutions is flat, business leaders have a unique opportunity to rebuild credibility by becoming the face of their organizations, offering a human voice to important issues and moving beyond an impersonal corporate tone. However, it’s not enough to simply share ideas—they must be relevant and resonant,…
The past weeks have felt like a series of breathless sprints to navigate sudden and massive potential changes across society and the economy, stemming from consequential orders from Washington, D.C. As the new Trump administration reveals its plans and intentions – particularly regarding tariffs, DEI programs, and federal funding freezes – there is wide-ranging uncertainty…
In the government sector, the right recognition doesn’t just turn heads—it opens doors. High-impact, industry-specific awards amplify your brand with powerful third-party validation, setting you apart from competitors. Whether you’re pursuing federal contracts ($759 billion issued in fiscal year 2023 alone), building strategic partnerships or expanding your market presence, such honors position you as a…
Thought leadership has become a cornerstone PR strategy in the modern business world, and enterprise tech is no different. It’s more than sharing ideas and echoing buzzwords—it’s about establishing credibility, building trust, differentiating a brand and sparking new conversations. In B2B tech, where countless companies are fighting for attention, strong thought leadership helps break through…
The human mind is core to creative work, but as generative AI pushes further into everyday life, that may not always be the case. Dystopian? Absolutely. Why, then, are creatives not worried? To put it bluntly, people have a say. The natural language technologies in generative AI services developed by OpenAI and its peers show…
Content marketing is a staple of many brands’ communications playbooks. Sponsored content, as part of an integrated communications strategy, can provide long- and short-term benefits. Chief marketing officers, communications and marketing directors recognize that they need a diversified approach, rather than just another one-dimensional digital ad, to connect their prospects with their best stories. Sponsored…
The cybersecurity industry is on the cusp of a mass consolidation wave. Legacy security companies are looking to emerging leaders and innovators to bolster their offerings, help maintain relevance and gain further market dominance. This is also the stage—seed and Series A—where funding is flowing now. We’re seeing AI as a major component of the…
Savvy marketers know it’s not always about making the news. Sometimes, it’s about making connections to it. Rapid response media, often referred to as “newsjacking,” is the practice of inserting a brand into the day’s top story. The value is in its ability to boost a brand’s status by piggybacking on breaking news headlines with…
