The cybersecurity industry is on the cusp of a mass consolidation wave. Legacy security companies are looking to emerging leaders and innovators to bolster their offerings, help maintain relevance and gain further market dominance. This is also the stage—seed and Series A—where funding is flowing now. We’re seeing AI as a major component of the…
Savvy marketers know it’s not always about making the news. Sometimes, it’s about making connections to it. Rapid response media, often referred to as “newsjacking,” is the practice of inserting a brand into the day’s top story. The value is in its ability to boost a brand’s status by piggybacking on breaking news headlines with…
2021 was a bullish year for investment. Between venture capital, private equity, and mergers and acquisitions, RH Strategic’s clients alone raised billions in funding for their technology, healthcare, and edtech solutions However, they were far from alone. The technology landscape in particular was awash in new funding as valuations and investments soared to record highs…
In a crisis, all eyes tend to turn to the CEO. What will they say? What will they do? How will they steer the company out of this situation? When a crisis hits, many CEOs ask themselves the same questions. To help other CEOs and their teams navigate these critical situations, I sat down with…
Considering putting out an RFP? Stop and read this blog first. It could save you a lot of hassle. Over the years, countless dollars and hours have been spent conducting searches for PR firms with an RFP. We think there’s a better way: the Request for Information (RFI). The Difference Between an RFP and an…
Everybody wants PR, but what does it really mean to have a PR firm on retainer? Unless you have only a short-term need, such as handling an unexpected crisis, a PR and communications firm will be a long-term strategic partner and integrate closely with your marketing and leadership teams. If you want the most out…
What constitutes PR success? How do you establish and measure key performance indicators (KPIs) and return on investment (ROI)? Measuring the value of PR can be a challenge, and the reality is that the metrics used to determine success are different for each organization. So, how do you know which metrics are meaningful for you?…
One of the most important yet undervalued tactics in PR is your relationships with subject matter experts (SMEs). While it is crucial to have close relationships with high-profile reporters, landing a client in Forbes starts with uncovering an expert resource and leveraging that relationship to tell compelling stories supported by expert insights and reliable data….
In the immediate aftermath of the January 6 attack on the U.S. Capitol, CEO John Raffetto published an article in PR News about what it means for communicators. In this article, he covers the warning signs of the attack in the rise of QAnon and Trump’s use of social media to spread disinformation, as well…
Fake news is all around us, from disinformation related to election security to misinformation about effects of the COVID-19 vaccine. While rapid response is in our nature, as PR professionals, every one of us in this industry has a responsibility to adhere to the highest standards of accuracy and truth in advancing the interests of…
Congratulations on getting your teams successfully transitioned to remote work and video meetings. Everyone’s patience for the background distractions, wi-fi drop-offs and muted banter continues to show resilience. Yet there are moments when the stakes are high and there are no do-overs – a keynote speech, a live media interview, an investor pitch, an important…
In the beginning of the COVID-19 outbreak, the media was all COVID all the time. Reporters were racing to cover the latest death toll as the virus spread like wildfire across the US. It felt like every minute there was a new update from the government. Flash forward two months, and the temperature is changing….
