The cybersecurity industry is on the cusp of a mass consolidation wave. Legacy security companies are looking to emerging leaders and innovators to bolster their offerings, help maintain relevance and gain further market dominance. This is also the stage—seed and Series A—where funding is flowing now. We’re seeing AI as a major component of the…

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2021 was a bullish year for investment. Between venture capital, private equity, and mergers and acquisitions, RH Strategic’s clients alone raised billions in funding for their technology, healthcare, and edtech solutions However, they were far from alone. The technology landscape in particular was awash in new funding as valuations and investments soared to record highs…

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What constitutes PR success? How do you establish and measure key performance indicators (KPIs) and return on investment (ROI)? Measuring the value of PR can be a challenge, and the reality is that the metrics used to determine success are different for each organization. So, how do you know which metrics are meaningful for you?…

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One of the most important yet undervalued tactics in PR is your relationships with subject matter experts (SMEs). While it is crucial to have close relationships with high-profile reporters, landing a client in Forbes starts with uncovering an expert resource and leveraging that relationship to tell compelling stories supported by expert insights and reliable data….

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Fake news is all around us, from disinformation related to election security to misinformation about effects of the COVID-19 vaccine. While rapid response is in our nature, as PR professionals, every one of us in this industry has a responsibility to adhere to the highest standards of accuracy and truth in advancing the interests of…

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Congratulations on getting your teams successfully transitioned to remote work and video meetings. Everyone’s patience for the background distractions, wi-fi drop-offs and muted banter continues to show resilience. Yet there are moments when the stakes are high and there are no do-overs – a keynote speech, a live media interview, an investor pitch, an important…

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In the beginning of the COVID-19 outbreak, the media was all COVID all the time. Reporters were racing to cover the latest death toll as the virus spread like wildfire across the US. It felt like every minute there was a new update from the government. Flash forward two months, and the temperature is changing….

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