One of the most important yet undervalued tactics in PR is your relationships with subject matter experts (SMEs). While it is crucial to have close relationships with high-profile reporters, landing a client in Forbes starts with uncovering an expert resource and leveraging that relationship to tell compelling stories supported by expert insights and reliable data….

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Fake news is all around us, from disinformation related to election security to misinformation about effects of the COVID-19 vaccine. While rapid response is in our nature, as PR professionals, every one of us in this industry has a responsibility to adhere to the highest standards of accuracy and truth in advancing the interests of…

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Congratulations on getting your teams successfully transitioned to remote work and video meetings. Everyone’s patience for the background distractions, wi-fi drop-offs and muted banter continues to show resilience. Yet there are moments when the stakes are high and there are no do-overs – a keynote speech, a live media interview, an investor pitch, an important…

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In the beginning of the COVID-19 outbreak, the media was all COVID all the time. Reporters were racing to cover the latest death toll as the virus spread like wildfire across the US. It felt like every minute there was a new update from the government. Flash forward two months, and the temperature is changing….

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We’ve all worked at companies where conversations about professional development and growth were relegated to quarterly or annual check-ins where managers and direct reports came up with a list of goals, then promptly filed them away and forgot about them. At RH Strategic, our focus on developing and retaining talent led us to consider better…

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In 2014, we wrote a blog introducing readers to the top 11 cybersecurity reporters at that time. Much has changed in the past five years. Cybersecurity has evolved to protect businesses and individuals from the ever-shifting threat landscape. Today, cybersecurity experts are focused on deepfakes, quantum computing and increasing regulation, including the California Consumer Privacy…

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“Sorry, we don’t cover vendor news.”  “We only accept vendor talks as sponsored content.”  “If you would like to contribute an article, our Brand Voice team has information about that.”  These common responses are familiar for anybody who works with a software vendor on its communications team. All too often an innovative solution that fulfills…

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Let’s kill the RFP as a tool to find the best PR firm.  Having been on the receiving end of numerous RFPs over the years, I can confidently state it is time to replace them with a simpler, yet far more effective process. As it happens, a lot of PR-agency RFPs represent lost time for the…

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