In a time when public trust in our largest institutions is flat, business leaders have a unique opportunity to rebuild credibility by becoming the face of their organizations, offering a human voice to important issues and moving beyond an impersonal corporate tone. However, it’s not enough to simply share ideas—they must be relevant and resonant,…
The past weeks have felt like a series of breathless sprints to navigate sudden and massive potential changes across society and the economy, stemming from consequential orders from Washington, D.C. As the new Trump administration reveals its plans and intentions – particularly regarding tariffs, DEI programs, and federal funding freezes – there is wide-ranging uncertainty…
In the government sector, the right recognition doesn’t just turn heads—it opens doors. High-impact, industry-specific awards amplify your brand with powerful third-party validation, setting you apart from competitors. Whether you’re pursuing federal contracts ($759 billion issued in fiscal year 2023 alone), building strategic partnerships or expanding your market presence, such honors position you as a…
Thought leadership has become a cornerstone PR strategy in the modern business world, and enterprise tech is no different. It’s more than sharing ideas and echoing buzzwords—it’s about establishing credibility, building trust, differentiating a brand and sparking new conversations. In B2B tech, where countless companies are fighting for attention, strong thought leadership helps break through…
The human mind is core to creative work, but as generative AI pushes further into everyday life, that may not always be the case. Dystopian? Absolutely. Why, then, are creatives not worried? To put it bluntly, people have a say. The natural language technologies in generative AI services developed by OpenAI and its peers show…
Content marketing is a staple of many brands’ communications playbooks. Sponsored content, as part of an integrated communications strategy, can provide long- and short-term benefits. Chief marketing officers, communications and marketing directors recognize that they need a diversified approach, rather than just another one-dimensional digital ad, to connect their prospects with their best stories. Sponsored…
The cybersecurity industry is on the cusp of a mass consolidation wave. Legacy security companies are looking to emerging leaders and innovators to bolster their offerings, help maintain relevance and gain further market dominance. This is also the stage—seed and Series A—where funding is flowing now. We’re seeing AI as a major component of the…
Savvy marketers know it’s not always about making the news. Sometimes, it’s about making connections to it. Rapid response media, often referred to as “newsjacking,” is the practice of inserting a brand into the day’s top story. The value is in its ability to boost a brand’s status by piggybacking on breaking news headlines with…
2021 was a bullish year for investment. Between venture capital, private equity, and mergers and acquisitions, RH Strategic’s clients alone raised billions in funding for their technology, healthcare, and edtech solutions However, they were far from alone. The technology landscape in particular was awash in new funding as valuations and investments soared to record highs…
In a crisis, all eyes tend to turn to the CEO. What will they say? What will they do? How will they steer the company out of this situation? When a crisis hits, many CEOs ask themselves the same questions. To help other CEOs and their teams navigate these critical situations, I sat down with…
Considering putting out an RFP? Stop and read this blog first. It could save you a lot of hassle. Over the years, countless dollars and hours have been spent conducting searches for PR firms with an RFP. We think there’s a better way: the Request for Information (RFI). The Difference Between an RFP and an…
Everybody wants PR, but what does it really mean to have a PR firm on retainer? Unless you have only a short-term need, such as handling an unexpected crisis, a PR and communications firm will be a long-term strategic partner and integrate closely with your marketing and leadership teams. If you want the most out…
