The other day, I received a phone call from the alumni office at my alma mater. I have received phone calls from the alumni office in the past asking me for donations (and have made donations), so I had no qualms about answering the phone and engaging with the associate on the other end. What…

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Product announcements are no doubt an exciting time for a company, its stakeholders, partners and PR team. We recently completed a project for Swan Island Networks and its announcement of TIES for Microsoft CityNext – a partnership built to help local and regional governments “tie” together a wide spectrum of existing information, from both public…

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Thought leadership has become a big part of organizations’ communications mix, even for companies like our clients who are selling solutions to government agencies and other businesses, especially here in DC. The idea behind thought leadership is to take the focus away from products and direct it towards the underlying issues that our clients’ solutions…

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If you’ve paid any attention to SEO lately, here are two ideas that you’ve probably picked up on: SEO and PR are converging Good SEO practices are starting to very closely resemble classic PR Gone are the days when technical webmasters were the only ones concerning themselves with SEO. Last year I wrote about how…

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As a tech PR firm, RH Strategic takes client product launches seriously. We encourage our client teams to include us as a part of their internal team so that we can participate in all aspects of the communication planning and preparation that goes into a new product’s one big splash into the market. This fall,…

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Last week, New York Times Pulitzer Prize-winning journalist David Segal aired his grievances about untargeted PR pitches in an article titled Swatting at a Swarm of Public Relations Spam. He called blanket PR pitching antiquated and a waste of money, urging fellow journalists to contact Vocus, Cision, and similar services and ask to be removed…

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