Now that COVID-19 has completely changed the way we live and work, marketing and communications professionals have the opportunity to shift their strategies to meet the demands of a reimagined market. With social distancing guidelines still in place and stay at home orders slowly being eased in many states, the way businesses engage with customers…

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Conference cancelled. Summit postponed. To be rescheduled. These are three phrases we’re all too familiar with these days. No large gatherings of people means the future of major conferences and even more intimate, panel-focused programs are likely off the table until we have better treatments for COVID-19. For our clients, that means a huge cut…

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Successful integrated marketing starts with a cohesive message. Whether organizations are selling to other enterprises, consumers or potential investors, they first need to define their brand story, then relay it consistently across strategies. But a one-size-fits-all approach won’t work. We believe the best outcomes are driven by purposeful planning that aligns integrated PR and marketing…

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The revelation that the same background-checking firm vetted National Security Agency leaker Edward Snowden and Washington Navy Yard shooter Aaron Alexis has made me think about the importance of support and trust in a process.  Trusting a team, and each individual member, to do the right thing without much supervision is something that most employees…

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If you’ve only visited Washington, D.C., you probably never heard of Frager’s. If you live in the district, there’s a good chance you know of the venerable hardware store that first opened in 1920. And if you ever lived on Capitol Hill, Frager’s was likely a staple in your life. Living only two blocks from…

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Is there a future for standalone social media and digital marketing agencies? Not if you ask the next generation of marketing and communication pros, at least in Europe. According to a study of 2,000 students there, 80 percent believe these specialized agencies will disappear within 10 years. Nearly as many – 70 percent – believe marketing will be dominated…

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