Disruptive innovation has been a buzzword for a while now. We’ve seen that creating new markets or reshaping existing ones has the potential to bring about tremendous societal benefits. We’ve also seen that such innovation can cause significant disruptions in customers’ lives and businesses. Companies that define themselves as disruptors should be ready to walk…
Sustainability is a crucial aspect for the business community, especially as companies’ environmental, social and corporate governance activities influence consumer spending. Coverage of sustainability is maturing and broadening. Once a niche issue in select outlets, it’s now covered widely in mainstream media across all industries. Staying up-to-date on the news, and getting noticed in the…
As the world continues to grapple with the urgent need to address climate change and protect our planet’s resources, sustainability has become a key priority for businesses, governments, and individuals alike, with technology emerging as a critical tool for reaching these goals. In 2023, we can expect to see three major sustainability trends emerge, driven…
Today, many big brands and industries face challenges on how to communicate about the steps they are taking to measurably reduce their environmental impact. Policymakers, investors, activists and advocates, and the general public are all looking for companies to take a stand — and reporters are on the story. In the next four years, the…
Some time ago, on behalf of SunEdison, I served on the communications committee of Solar Energy Industries Association. At that time, pretty early in solar’s PPA market development, we informally discussed questions around the impact and lifecycle of solar panels. The industry knew about the upcoming wave of panels that would “age” out of efficient generation,…
With the Biden Administration looking to focus on clean energy and decarbonization, 2021 will be a big year in green hydrogen, EV/EV infrastructure, and carbon capture. Who are the key energy influencer groups you should know? Of course, everyone will be focused on one thing to start: who will be the next Department of Energy…
