Eli Lilly’s $35 cap of one of its insulin drugs was about 100 years in the making. By today’s standards, it’s a huge step toward affordability of the life-saving drug. By historical standards, it’s long overdue. (The original patent for insulin was sold for a few bucks in the 1920s with the public’s interests in…
Every time we think Covid is in the rear-view, it seems another variant pops up. Beyond that, broad health issues are reaching an inflection point. Overturning Roe v. Wade created lots of questions around healthcare access Gun control regulations are top of mind following a series of horrific shootings People are experiencing burnout at unprecedented…
2020 was the year digital health went mainstream, and all signs point to 2021 being the year digital health organizations scale up, expand their reach and maximize their impact. In the first quarter of 2021 alone, investors poured a record $6.7 billion into digital health startups, according to a recent Rock Health report. There has…
During the COVID-19 pandemic, the healthcare system has undergone a seismic shift, resulting in massive PR disasters but also tremendous successes. However, the record-breaking rollout of effective vaccines has been tempered by corporate blunders and a lack of transparency on COVID-19 infection rates. What can communicators learn from the mistakes and successes of the past…
Over the past year, the COVID-19 pandemic has highlighted how intimately entwined our public policy is with our healthcare system. From stimulus funds to vaccine prioritization to new health technologies, the government and the healthcare industry have been — and must continue — working together to ensure effective public health responses and recovery. To understand…
We all know that COVID-19 has shaken up the healthcare industry and forced us to rethink care today, but did you know that this includes mergers and acquisitions (M&As)? There have been several major M&As across the industry in recent years that could mark an important shift in healthcare PR. 2021 Has Already Been a…
Over the past year, our healthcare PR pros have noted an important shift in public interest in healthcare narratives. Before, highly technical or specialized news was primarily found in trade outlets with an industry audience. Today, they’re everywhere, from the evening news to the front pages of national newspapers. What used to be considered niche…
In the midst of a global pandemic and sometimes fraught vaccine rollout, our responsibility as PR and communications professionals is clear. We must apply an equity lens to every narrative we develop and intentionally ensure our stories are reaching all patients. At RH Strategic, we have the opportunity to work with companies breaking down barriers…
Trust in healthcare is more important now than ever. After a year of failed attempts to curb the spread of the virus and political campaigns to discredit science, the public is struggling with who to trust and where to get credible information. How do we rebuild trust in 2021? In our minds, it all starts…
When the COVID-19 pandemic hit, healthcare PR pros around the U.S. kicked into crisis mode. Almost a year and 400,000 U.S. deaths later, the job is still hard, but the rollout of effective vaccines shows there is a light at the end of the tunnel. Given all this, what is it like to be a…
Almost a year into the global COVID-19 pandemic, the new Biden administration is expected to move quickly to respond to the crisis. It is also expected to make significant long-term changes to the U.S. healthcare system and health policy. As healthcare communicators and PR pros, we need to track these policy changes and adjust our…
Pre-COVID, people generally perceived healthcare as hard to navigate, exceedingly expensive, insufficient and sometimes ineffective. But what will people think of healthcare in the years to come? Well, that depends on who is shaping the conversations. For decades, thought leaders have focused on moving healthcare policy and big ideas forward, but healthcare’s current period of…
