The market for women’s health is massive and growing—and reporters are taking note. The femcare market (think products such as pads and tampons), combined with fertility, contraceptive and menopause markets, is valued at more than $66 billion. Femtech, a term coined in 2016 by Danish entrepreneur Ida Tin, represents a new category within the health…
Tech start-ups that address women’s health are a small, but growing, segment of the venture capital market. This industry, known as femtech, is gaining investor attention. So far this year, 70 femtech startups have raised more than $375 million. In the next two years, the market is projected to reach $50 billion. The growth potential…
The fact is, millions of children and teens are presenting high rates of sadness, hopelessness, and suicidal thoughts and behaviors. There’s much to blame: school shootings, climate change, relationships, social media and political polarization. It’s clear that kids in America need help. As companies develop technologies and solutions to address the crisis, their message—and how…
The U.S. Federal Trade Commission, for the first time since 1998, updated its advertising guidelines for health-related products and services. These new rules impact endorsements, testimonials, claims, and other marketing and advertising techniques. Companies that produce food, over-the-counter drugs, devices, and health-related products should take note: the FTC expects companies to back up any claim…
New approaches, technologies and collaborations are redefining how the healthcare industry provides care. The players to watch are focused on mental health, artificial intelligence, and health equity. As they concentrate on their individual strategies, they share aspirational goals to improve healthcare outcomes, cost and access. Here’s who to watch in 2023. Mental Health Innovations Mental…
Eli Lilly’s $35 cap of one of its insulin drugs was about 100 years in the making. By today’s standards, it’s a huge step toward affordability of the life-saving drug. By historical standards, it’s long overdue. (The original patent for insulin was sold for a few bucks in the 1920s with the public’s interests in…
Every time we think Covid is in the rear-view, it seems another variant pops up. Beyond that, broad health issues are reaching an inflection point. Overturning Roe v. Wade created lots of questions around healthcare access Gun control regulations are top of mind following a series of horrific shootings People are experiencing burnout at unprecedented…
2020 was the year digital health went mainstream, and all signs point to 2021 being the year digital health organizations scale up, expand their reach and maximize their impact. In the first quarter of 2021 alone, investors poured a record $6.7 billion into digital health startups, according to a recent Rock Health report. There has…
During the COVID-19 pandemic, the healthcare system has undergone a seismic shift, resulting in massive PR disasters but also tremendous successes. However, the record-breaking rollout of effective vaccines has been tempered by corporate blunders and a lack of transparency on COVID-19 infection rates. What can communicators learn from the mistakes and successes of the past…
Over the past year, the COVID-19 pandemic has highlighted how intimately entwined our public policy is with our healthcare system. From stimulus funds to vaccine prioritization to new health technologies, the government and the healthcare industry have been — and must continue — working together to ensure effective public health responses and recovery. To understand…
We all know that COVID-19 has shaken up the healthcare industry and forced us to rethink care today, but did you know that this includes mergers and acquisitions (M&As)? There have been several major M&As across the industry in recent years that could mark an important shift in healthcare PR. 2021 Has Already Been a…
Over the past year, our healthcare PR pros have noted an important shift in public interest in healthcare narratives. Before, highly technical or specialized news was primarily found in trade outlets with an industry audience. Today, they’re everywhere, from the evening news to the front pages of national newspapers. What used to be considered niche…
