For healthcare companies, seasonal disease surges create a distinct communications challenge. During periods of increased health coverage due to seasonal illness outbreaks, your messaging risks getting lost in the conversation. As waves of COVID-19, norovirus, RSV and H5 bird flu drive media coverage, healthcare companies need thoughtful strategies to ensure their business communications remain effective….
As we approach the 2024 presidential election, healthcare remains a critical concern for many Americans, and that trend shows no signs of changing. A recent survey by Pew Research Center revealed that 57% of Americans view the affordability of healthcare as a very big problem in the country today – a problem that took a spotlight…
In today’s rapidly evolving media landscape, controlling the narrative is more critical than ever – especially in healthcare, where patient trust and safety take top priority, overriding business priorities. Negative news cycles and their impact on brands can quickly spiral out of control, damaging well-crafted reputations and eroding patient confidence. However, with the right public…
Education is a critical aspect of any public health PR campaign, especially if you want your target audience to do something with the information you’re providing them. This is true whether you’re trying to increase awareness of a disease and its symptoms, like the ‘foot attack’ they’ve never heard of, help a specific demographic understand…
Elevate your brand, share your ideas and energize your vision at one of 2024’s most valuable healthcare conferences. In the fast-evolving healthcare industry, where breakthrough ideas are at the forefront, one smart strategy for standing out from the competition is to secure a speaking opportunity at a high-profile conference. Securing a speaking slot is competitive,…
The market for women’s health is massive and growing—and reporters are taking note. The femcare market (think products such as pads and tampons), combined with fertility, contraceptive and menopause markets, is valued at more than $66 billion. Femtech, a term coined in 2016 by Danish entrepreneur Ida Tin, represents a new category within the health…
Tech start-ups that address women’s health are a small, but growing, segment of the venture capital market. This industry, known as femtech, is gaining investor attention. So far this year, 70 femtech startups have raised more than $375 million. In the next two years, the market is projected to reach $50 billion. The growth potential…
The fact is, millions of children and teens are presenting high rates of sadness, hopelessness, and suicidal thoughts and behaviors. There’s much to blame: school shootings, climate change, relationships, social media and political polarization. It’s clear that kids in America need help. As companies develop technologies and solutions to address the crisis, their message—and how…
The U.S. Federal Trade Commission, for the first time since 1998, updated its advertising guidelines for health-related products and services. These new rules impact endorsements, testimonials, claims, and other marketing and advertising techniques. Companies that produce food, over-the-counter drugs, devices, and health-related products should take note: the FTC expects companies to back up any claim…
New approaches, technologies and collaborations are redefining how the healthcare industry provides care. The players to watch are focused on mental health, artificial intelligence, and health equity. As they concentrate on their individual strategies, they share aspirational goals to improve healthcare outcomes, cost and access. Here’s who to watch in 2023. Mental Health Innovations Mental…
Eli Lilly’s $35 cap of one of its insulin drugs was about 100 years in the making. By today’s standards, it’s a huge step toward affordability of the life-saving drug. By historical standards, it’s long overdue. (The original patent for insulin was sold for a few bucks in the 1920s with the public’s interests in…
Every time we think Covid is in the rear-view, it seems another variant pops up. Beyond that, broad health issues are reaching an inflection point. Overturning Roe v. Wade created lots of questions around healthcare access Gun control regulations are top of mind following a series of horrific shootings People are experiencing burnout at unprecedented…