COVID-19 has forced those of us in the United States to face the realities of our healthcare system. At the same time, the pandemic is opening doors to a new era of telehealth, and the policy changes that the pandemic has spurred will forever change the way we think about healthcare and telemedicine. Historically, the…
Today, innovation is ingrained in the bloodstream of the healthcare industry. New digital health solutions, cybersecurity strategies and policies coming out of the Centers for Medicare and Medicaid Services (CMS) prove that the industry shows no signs of quieting down. We work with innovative companies in health IT who are leading this disruption, so we…
Are you ready for 2020? Before the new year gets into full swing, take a moment to mark your calendar with these top five healthcare industry events. Take note: the first (and biggest!) is in March – just a few months away. If you’re interested in attending or exhibiting, register soon. 2020 promises to be…
Every U.S. presidential election is a turning point – perhaps none more so for modern healthcare than the 2008 election. That resulted in major shifts in our society that impacted the way we think about obtaining and paying for care. Much has changed in all facets of healthcare in the nine years since President Barack…
We are surrounded by data. From our wearable fitness trackers to smart speakers to home security applications, the Internet of Things (IoT) is impacting our everyday lives at home, at work and in between. Our team recently attended a number of industry events, including the GeekWire Cloud Summit and Cambia Grove’s annual Interoperability Summit, that…
Half of all mid-market healthcare executives say they plan to merge or acquire existing businesses in 2018, setting the stage for an unprecedented year of industry merger and acquisition activity. As healthcare organizations are pursuing partnerships and collaborations in order to remain competitive and strengthen market offerings, savvy PR professionals are focused on how these…
Have you seen your doctor lately? How did you make your last healthcare appointment? Do you have a main primary care physician (PCP)? If you are a millennial (or younger), chances are high that you don’t have a PCP and/or that your last interaction with your doctor was digital – via telemedicine or a patient…
Though the healthcare industry faces legislative uncertainty, it continues to adapt to increasing consumer demands (out of necessity). Healthcare IT innovation has been instrumental to increasing patient access, making health information more easily shareable, and improving the overall quality of care. We work with many innovative companies in the healthcare IT space, and therefore, are…
Here at RH Strategic, we’re always looking for the latest disruptive technology that challenges the status quo; in our opinion, blockchain fits the bill. Blockchain has immense potential to shake up all industries, including security and healthcare. As strategic PR professionals, we keep our eyes open for these forward-thinking technologies in order to prepare our…
We are fortunate to have our fingers on the pulse of two of the country’s major business and tech hubs: Washington, D.C. and Seattle. This bi-coastal approach can provide great value to our clients, especially when they seek engagement with industry influencers on policy and federal business as well as technology (including health IT, EdTech…
Our society places a lot of emphasis on 3rd party validation – workplace reputations, restaurant or travel reviews (think Yelp! or Trip Advisor) and even entertainment (movies, sports, T.V. shows). The same should be said for public relations credibility. Many agencies and companies seek 3rd party validation for the blood, sweat and tears poured into…
For many, the start of the new year means the kick-off of new PR plans and updated strategies. These plans are often integrated with a company’s overall marketing, sales and corporate objectives. And, if successful, should provide your business with optimum results in media. It is our best practice to counsel clients to review and…
