Over the past year, our healthcare PR pros have noted an important shift in public interest in healthcare narratives. Before, highly technical or specialized news was primarily found in trade outlets with an industry audience. Today, they’re everywhere, from the evening news to the front pages of national newspapers. What used to be considered niche…
In the midst of a global pandemic and sometimes fraught vaccine rollout, our responsibility as PR and communications professionals is clear. We must apply an equity lens to every narrative we develop and intentionally ensure our stories are reaching all patients. At RH Strategic, we have the opportunity to work with companies breaking down barriers…
Trust in healthcare is more important now than ever. After a year of failed attempts to curb the spread of the virus and political campaigns to discredit science, the public is struggling with who to trust and where to get credible information. How do we rebuild trust in 2021? In our minds, it all starts…
When the COVID-19 pandemic hit, healthcare PR pros around the U.S. kicked into crisis mode. Almost a year and 400,000 U.S. deaths later, the job is still hard, but the rollout of effective vaccines shows there is a light at the end of the tunnel. Given all this, what is it like to be a…
Almost a year into the global COVID-19 pandemic, the new Biden administration is expected to move quickly to respond to the crisis. It is also expected to make significant long-term changes to the U.S. healthcare system and health policy. As healthcare communicators and PR pros, we need to track these policy changes and adjust our…
Pre-COVID, people generally perceived healthcare as hard to navigate, exceedingly expensive, insufficient and sometimes ineffective. But what will people think of healthcare in the years to come? Well, that depends on who is shaping the conversations. For decades, thought leaders have focused on moving healthcare policy and big ideas forward, but healthcare’s current period of…
COVID-19 has forced those of us in the United States to face the realities of our healthcare system. At the same time, the pandemic is opening doors to a new era of telehealth, and the policy changes that the pandemic has spurred will forever change the way we think about healthcare and telemedicine. Historically, the…
Today, innovation is ingrained in the bloodstream of the healthcare industry. New digital health solutions, cybersecurity strategies and policies coming out of the Centers for Medicare and Medicaid Services (CMS) prove that the industry shows no signs of quieting down. We work with innovative companies in health IT who are leading this disruption, so we…
Are you ready for 2020? Before the new year gets into full swing, take a moment to mark your calendar with these top five healthcare industry events. Take note: the first (and biggest!) is in March – just a few months away. If you’re interested in attending or exhibiting, register soon. 2020 promises to be…
Every U.S. presidential election is a turning point – perhaps none more so for modern healthcare than the 2008 election. That resulted in major shifts in our society that impacted the way we think about obtaining and paying for care. Much has changed in all facets of healthcare in the nine years since President Barack…
We are surrounded by data. From our wearable fitness trackers to smart speakers to home security applications, the Internet of Things (IoT) is impacting our everyday lives at home, at work and in between. Our team recently attended a number of industry events, including the GeekWire Cloud Summit and Cambia Grove’s annual Interoperability Summit, that…
Half of all mid-market healthcare executives say they plan to merge or acquire existing businesses in 2018, setting the stage for an unprecedented year of industry merger and acquisition activity. As healthcare organizations are pursuing partnerships and collaborations in order to remain competitive and strengthen market offerings, savvy PR professionals are focused on how these…
