Cybersecurity’s loudest week didn’t just bring the noise. It revealed what actually matters in today’s cybersecurity conversations. The buzz started long before the conference kicked off. RSAC delivered on the hype, packing the Moscone Center with wall-to-wall energy, headliners like Magic Johnson and Bruce Schneier, and no shortage of spectacle: monster trucks, Formula 1 race…
One hundred days into the second Trump administration, organizations across the economy are still recalibrating their strategy to this fast-moving and changing federal landscape. The early cadence of policy rollout has been high, sparking— understandably—a torrent of online reaction and real-time commentary. What’s emerged is a policy environment defined not just by speed, but by…
The RSA Conference is at the epicenter of security events. It’s where the industry’s sharpest minds, brightest innovations and boldest predictions take a global stage. For cybersecurity companies, it’s not just about being there—it’s about being heard. Reporters arrive on a mission: to find the stories that matter. For companies seeking media coverage, the key…
The RSA Conference stands as the cybersecurity industry’s premier gathering—a place where innovation meets opportunity, but also where your message can easily get lost in a sea of announcements. How can companies maximize their presence and generate meaningful results? We’ve gathered insights from RH Strategic’s cybersecurity PR experts on how to make the most of…
In a time when public trust in our largest institutions is flat, business leaders have a unique opportunity to rebuild credibility by becoming the face of their organizations, offering a human voice to important issues and moving beyond an impersonal corporate tone. However, it’s not enough to simply share ideas—they must be relevant and resonant,…
The RSA Conference in 2024 brought back the same level of energy that cybersecurity’s largest gathering had been missing since the pandemic. Last year’s event saw over 41,000 attendees, 600 exhibitors and 400 members of media. According to RSAC organizers, media content surrounding the conference generated more than 655 million social impressions and reached over…
The past weeks have felt like a series of breathless sprints to navigate sudden and massive potential changes across society and the economy, stemming from consequential orders from Washington, D.C. As the new Trump administration reveals its plans and intentions – particularly regarding tariffs, DEI programs, and federal funding freezes – there is wide-ranging uncertainty…
The human mind is core to creative work, but as generative AI pushes further into everyday life, that may not always be the case. Dystopian? Absolutely. Why, then, are creatives not worried? To put it bluntly, people have a say. The natural language technologies in generative AI services developed by OpenAI and its peers show…
As the 2024 elections approach amidst increased turbulence on Capitol Hill, Washington, D.C., is in a state of flux. Major issues, including the regulation of generative artificial intelligence, have reached a fever pitch inside the Beltway. As with any change in Washington, organizations seeking to make an impact on the AI debate should prepare for…
The U.S. Federal Trade Commission, for the first time since 1998, updated its advertising guidelines for health-related products and services. These new rules impact endorsements, testimonials, claims, and other marketing and advertising techniques. Companies that produce food, over-the-counter drugs, devices, and health-related products should take note: the FTC expects companies to back up any claim…
Every new professional knows how hard it can be to get your foot in the door. RH Strategic’s Fellowship Program is designed to do exactly this: kickstart the careers of PR professionals. The Summer Fellowship program provides foundational experience to build a career in PR. We have many former fellows still on staff at RH…
Disruptive innovation has been a buzzword for a while now. We’ve seen that creating new markets or reshaping existing ones has the potential to bring about tremendous societal benefits. We’ve also seen that such innovation can cause significant disruptions in customers’ lives and businesses. Companies that define themselves as disruptors should be ready to walk…
