Over the past decade, coverage of sustainability has matured and broadened. Where before the topic was a niche issue in select outlets, reporters on a wide variety of beats, such as travel and leisure, now include sustainability trends and news in their coverage. What sparked this shift? Millennials made it clear that they considered corporate…

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Today, many big brands and industries face challenges on how to communicate about the steps they are taking to measurably reduce their environmental impact. Policymakers, investors, activists and advocates, and the general public are all looking for companies to take a stand — and reporters are on the story. In the next four years, the…

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Some time ago, on behalf of SunEdison, I served on the communications committee of Solar Energy Industries Association. At that time, pretty early in solar’s PPA market development, we informally discussed questions around the impact and lifecycle of solar panels. The industry knew about the upcoming wave of panels that would “age” out of efficient generation,…

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Seth Arenstein laughs when I say, “You’re the crisis insider,” pushing back that he’s simply the editor of PRNEWS’ Crisis Insider, a monthly newsletter. But, for some PR pros, Seth is synonymous with Crisis Insider and his columns at prnewsonline.com are a must-read — alternatively practical, forward-looking, and funny. Really, who else can write a…

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Technological progress is accelerating at a faster pace than ever before, and nowhere is that clearer than in the enterprise technology space. From artificial intelligence (AI) to edge computing, advanced technologies are transforming enterprise businesses across all industries. Enterprise technologies are enabling greater operational efficiencies and the creation of new business models. They are also…

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In the absence of in-person conferences and industry events, companies are rethinking their business strategies and how to build new relationships. Many are starting to realize what we have known for some time: the tools to become a virtual thought leader have been around longer than the pandemic. By participating in online discussions, moderating virtual…

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Cybersecurity is a fast-paced industry — perhaps never more so than during COVID-19. What does that mean for PR pros today? To answer that, we spoke with our firm’s cybersecurity PR experts. Our team of cyber experts works with RH Strategic’s cybersecurity clients to tell their stories and navigate the ever-changing media landscape. In the…

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