The RH Strategic team is expanding its expertise with a new colleague who will lead our work in the public sector—meet Bonnie McLaughlin. Bonnie brings decades of experience to RH Strategic as a vice president. She has worked with some of the biggest brands in the world while at the U.S. Chamber of Commerce and…
We’re not the same company we were three years ago. When we opened for business in 2008, we focused on delivering value to clients and running the business like a business. We built a culture of integrity and compassion into how we operated the team. We also gave ourselves space to tinker with the company…
As we celebrate Pride Month, we’re shining a light on a few important organizations that work endlessly to support the health and safety of individuals in the LGBTQ+ (Lesbian, Gay, Bisexual, Transgender, Queer+) community. According to the Center for American Progress (CAP) National Survey of LGBTQI+ adults, 15 percent of LGBTQ+ Americans report postponing or…
Every year, the American Business Awards honors innovative and impactful public relations campaigns with the Stevie Awards. RH Strategic is thrilled to be crowned with two gold Stevie Awards for our work in healthcare and public affairs! After taking home silver and bronze Stevie Awards last year, we’re excited to take the top prize in…
Every news cycle follows a pattern. No matter what industry or sector you work in today, this cycle is ever-evolving and often chaotic. In cybersecurity in particular, new attacks and data breaches emerge almost every day. How can you seize on this cycle to elevate thought leaders and raise brand awareness? Let’s take the recent…
One year into the Biden administration, our political landscape continues to be in flux. Supreme Court Justice Breyer’s resignation, upcoming midterm elections, and the ongoing pandemic are changing the playing field and shaping policy priorities. How can public affairs help companies navigate these shifting legislative priorities? To answer that and other questions, we sat down…
If you had $300 to give to any charity this season, which one would you choose? For the second year in a row, we asked RH Strategic staff this question. Each staff member then selected an organization of their choice to receive $300 provided by the firm. Together, we donated more than $11,000 to charitable…
Everything’s online now — even finance. During the pandemic, businesses around the world had to switch to a digital-first model, and that’s especially true of the financial services industry. With that shift came the question: how to scale up services while ensuring the highest levels of cybersecurity? Our PR pros have been working in cybersecurity…
Time-consuming, painstaking, laborious — these words all describe the PR agency RFP process. This process is always resource-intensive and only sometimes achieves the desired results. So, what can you do to alleviate the burden and get better results? Before you commit to a lengthy RFP process for selecting a PR firm, you should first know…
For many, having a PR firm on retainer is a signifier of being established as a company. But not every organization needs a PR firm or is ready to invest in PR. So, how do you know when you need PR? Here are some situations that indicate you may be ready. Time-sensitive Situations A crisis…
Over the past year, the COVID-19 pandemic has highlighted how intimately entwined our public policy is with our healthcare system. From stimulus funds to vaccine prioritization to new health technologies, the government and the healthcare industry have been — and must continue — working together to ensure effective public health responses and recovery. To understand…
What constitutes PR success? How do you establish and measure key performance indicators (KPIs) and return on investment (ROI)? Measuring the value of PR can be a challenge, and the reality is that the metrics used to determine success are different for each organization. So, how do you know which metrics are meaningful for you?…
