There seems to be a day, a week or a month for just about everything these days – from National Grilled Cheese Day (yes, you can look it up) to World Space Week to International Walk to School Month. Some of these are more interesting and important than others, and some are so important that…
The revelation that the same background-checking firm vetted National Security Agency leaker Edward Snowden and Washington Navy Yard shooter Aaron Alexis has made me think about the importance of support and trust in a process. Trusting a team, and each individual member, to do the right thing without much supervision is something that most employees…
A couple of weeks ago I had a really straightforward, but smart question from someone looking to hire a PR firm. He asked, “What should I watch out for when interviewing PR firms?” I thought it was a great question to ask and I find it a little puzzling that I don’t hear it more…
Last month, Dave Kerpen contributed an article to Inc. where he interviewed Jonah Berger, the leading word-of-mouth scientist, and together they created a guide on how to make a story go viral. From all my research on “how to go viral,” I would have to say this is the best recipe out there. But I…
Twitter is kind of like a psychological puzzle. The conundrum, particularly when managing Twitter for clients, is “how can I get the most retweets/mentions/favorites from my peers by using 140 characters or less? What can I broadcast online that will not only align with my personal or corporate objective, but also be useful to or…
My fiancé shared an ad with me recently that was compelling, funny, and true (which also happens to be the basic formula for capturing attention of key audiences). The ad, from the UK’s mobile carrier O2, points out a universal truth about the way we view technology on a day-to-day basis without even mentioning their…
It’s hard to imagine that the leaks of PRISM and other national security programs could have a silver lining for the Obama Administration, but there just might be one in terms of public relations. The exposure of PRISM and the Administration’s reactions to the leaks have at least taken some attention away from the IRS…
If there’s one thing that really grabs the attention of reporters and readers alike, it has to be data. Facts, figures and stats can really back up a story, add perspective to the market and demonstrate thought leadership for your organization. And one of the hottest trends with data right now is presenting it visually….
One of the ongoing challenges in the PR and Marketing field is a culture where we must be “on” all the time, ready to respond at a moment’s notice, whether it be a crisis response situation or an opportunity to provide thought leadership on a given trend during a short news window. This requires us to…
Sometimes there are news events that can shake an entire nation. As a bi-coastal PR agency, RH is always ready to position a client or develop a statement on breaking news at a moment’s notice across four time zones. Because of the significant variability of our work, we have learned that it is best to…
While I consider myself a fairly seasoned PR pro, I certainly don’t hold the secret recipe for client happiness. There are a lot of variables involved in the client-services industry – boards, budgets, staff, strategic shifts – all of which affect the relationship between you, our clients, and us, your PR firm. What we can…
The RH offices are a great place to work. The environment is open, quiet, relaxed and encourages productivity and the people are positive, helpful and encouraging. This allows the RH staff to collaborate and work hard to meet and, often, exceed the expectations of our clients. But public relations and marketing can be demanding and…
