The RSA Conference is the Olympics of cybersecurity. The stakes are high, the reach is global, and the displays of innovation show how much progress and collaboration the industry has made. This May, thousands of cyber experts will descend upon San Francisco to showcase products, seek industry insights and forge valuable connections. This year’s theme,…

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The U.S. Federal Trade Commission, for the first time since 1998, updated its advertising guidelines for health-related products and services. These new rules impact endorsements, testimonials, claims, and other marketing and advertising techniques. Companies that produce food, over-the-counter drugs, devices, and health-related products should take note: the FTC expects companies to back up any claim…

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Following the November elections, we predicted how tech policy issues would fare under a Biden administration and a new Congress, as well as tips for how media pros should communicate about them. The predictions held up well for Biden’s first 100 days in office. Now, more than a hundred days in, we highlight two of…

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As PR and public affairs specialists, we know tech clients will be asking our advice on how to navigate a potentially new administration and a Congress that remains split between Democrats and Republicans. From our point of view, there’s no one overall effect on tech policy. We think it will differ issue by issue. Here’s…

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Tech’s Dilemma

Today’s tech companies face a dilemma. Buried underneath headlines about the COVID-19 pandemic, the 2020 presidential election, and recent social justice movements are stories that point to a massive change in public perception of tech companies — and not a favorable one. In 2021 we will see the blunt force of government and public opinion…

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The COVID-19 pandemic has forced businesses around the world into crisis mode. Between navigating stimulus funding, adjusting to remote work and just trying to keep the lights on, businesses are moving fast – but at what cost to employees and internal communications? When dealing with loss of revenue and uncertainty about the future, it’s easy…

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