The U.S. Federal Trade Commission, for the first time since 1998, updated its advertising guidelines for health-related products and services. These new rules impact endorsements, testimonials, claims, and other marketing and advertising techniques. Companies that produce food, over-the-counter drugs, devices, and health-related products should take note: the FTC expects companies to back up any claim…
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About Brendan Ryan
Brendan is a Public Relations Associate supporting RH Strategic’s healthcare clients through media relations and content creation.