Over the past year, the COVID-19 pandemic has highlighted how intimately entwined our public policy is with our healthcare system. From stimulus funds to vaccine prioritization to new health technologies, the government and the healthcare industry have been — and must continue — working together to ensure effective public health responses and recovery. To understand…

Read More

What constitutes PR success? How do you establish and measure key performance indicators (KPIs) and return on investment (ROI)? Measuring the value of PR can be a challenge, and the reality is that the metrics used to determine success are different for each organization. So, how do you know which metrics are meaningful for you?…

Read More

Today, many big brands and industries face challenges on how to communicate about the steps they are taking to measurably reduce their environmental impact. Policymakers, investors, activists and advocates, and the general public are all looking for companies to take a stand — and reporters are on the story. In the next four years, the…

Read More

Experts have long been anticipating a cyber meltdown moment in the United States. Earlier this week, we saw “the big one” hit with the SolarWinds hack — one of the largest attacks in both scale and scope against government agencies, critical infrastructure entities and private companies. What does this mean for communicators and PR pros…

Read More

Some time ago, on behalf of SunEdison, I served on the communications committee of Solar Energy Industries Association. At that time, pretty early in solar’s PPA market development, we informally discussed questions around the impact and lifecycle of solar panels. The industry knew about the upcoming wave of panels that would “age” out of efficient generation,…

Read More

Seth Arenstein laughs when I say, “You’re the crisis insider,” pushing back that he’s simply the editor of PRNEWS’ Crisis Insider, a monthly newsletter. But, for some PR pros, Seth is synonymous with Crisis Insider and his columns at prnewsonline.com are a must-read — alternatively practical, forward-looking, and funny. Really, who else can write a…

Read More

With the Biden Administration looking to focus on clean energy and decarbonization, 2021 will be a big year in green hydrogen, EV/EV infrastructure, and carbon capture. Who are the key energy influencer groups you should know? Of course, everyone will be focused on one thing to start: who will be the next Department of Energy…

Read More