One year into the Biden administration, our political landscape continues to be in flux. Supreme Court Justice Breyer’s resignation, upcoming midterm elections, and the ongoing pandemic are changing the playing field and shaping policy priorities. How can public affairs help companies navigate these shifting legislative priorities? To answer that and other questions, we sat down…

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If you had $300 to give to any charity this season, which one would you choose? For the second year in a row, we asked RH Strategic staff this question. Each staff member then selected an organization of their choice to receive $300 provided by the firm. Together, we donated more than $11,000 to charitable…

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Everything’s online now — even finance. During the pandemic, businesses around the world had to switch to a digital-first model, and that’s especially true of the financial services industry. With that shift came the question: how to scale up services while ensuring the highest levels of cybersecurity? Our PR pros have been working in cybersecurity…

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Time-consuming, painstaking, laborious — these words all describe the PR agency RFP process. This process is always resource-intensive and only sometimes achieves the desired results. So, what can you do to alleviate the burden and get better results? Before you commit to a lengthy RFP process for selecting a PR firm, you should first know…

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Over the past year, the COVID-19 pandemic has highlighted how intimately entwined our public policy is with our healthcare system. From stimulus funds to vaccine prioritization to new health technologies, the government and the healthcare industry have been — and must continue — working together to ensure effective public health responses and recovery. To understand…

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What constitutes PR success? How do you establish and measure key performance indicators (KPIs) and return on investment (ROI)? Measuring the value of PR can be a challenge, and the reality is that the metrics used to determine success are different for each organization. So, how do you know which metrics are meaningful for you?…

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Today, many big brands and industries face challenges on how to communicate about the steps they are taking to measurably reduce their environmental impact. Policymakers, investors, activists and advocates, and the general public are all looking for companies to take a stand — and reporters are on the story. In the next four years, the…

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Experts have long been anticipating a cyber meltdown moment in the United States. Earlier this week, we saw “the big one” hit with the SolarWinds hack — one of the largest attacks in both scale and scope against government agencies, critical infrastructure entities and private companies. What does this mean for communicators and PR pros…

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