If you had $300 to give to any charity this season, which one would you choose? For the second year in a row, we asked RH Strategic staff this question. Each staff member then selected an organization of their choice to receive $300 provided by the firm. Together, we donated more than $11,000 to charitable…

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Debates surrounding improving our nation’s infrastructure have been at the forefront of news cycles since the beginning of summer. With over $1 trillion dollars in investment opportunities on the table, there has been significant opportunity to advance policy priorities and influence the future — if organizations act strategically. The potential passage of the Infrastructure Investment…

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Everything’s online now — even finance. During the pandemic, businesses around the world had to switch to a digital-first model, and that’s especially true of the financial services industry. With that shift came the question: how to scale up services while ensuring the highest levels of cybersecurity? Our PR pros have been working in cybersecurity…

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Time-consuming, painstaking, laborious — these words all describe the PR agency RFP process. This process is always resource-intensive and only sometimes achieves the desired results. So, what can you do to alleviate the burden and get better results? Before you commit to a lengthy RFP process for selecting a PR firm, you should first know…

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During the COVID-19 pandemic, the healthcare system has undergone a seismic shift, resulting in massive PR disasters but also tremendous successes. However, the record-breaking rollout of effective vaccines has been tempered by corporate blunders and a lack of transparency on COVID-19 infection rates. What can communicators learn from the mistakes and successes of the past…

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Following the November elections, we predicted how tech policy issues would fare under a Biden administration and a new Congress, as well as tips for how media pros should communicate about them. The predictions held up well for Biden’s first 100 days in office. Now, more than a hundred days in, we highlight two of…

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Over the past year, the COVID-19 pandemic has highlighted how intimately entwined our public policy is with our healthcare system. From stimulus funds to vaccine prioritization to new health technologies, the government and the healthcare industry have been — and must continue — working together to ensure effective public health responses and recovery. To understand…

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What constitutes PR success? How do you establish and measure key performance indicators (KPIs) and return on investment (ROI)? Measuring the value of PR can be a challenge, and the reality is that the metrics used to determine success are different for each organization. So, how do you know which metrics are meaningful for you?…

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