PR professionals know the drill – you write a pitch, pull up your list of target reporters and blast it out. Maybe a few reporters will respond, but likely you won’t get much coverage. Fast, but ineffective. So what’s the best way to achieve the consistent, high-quality media placements that clients want most? That success…
In my last blog, “Beware the human threat vector in cybersecurity,” we took a look at how the human element remains one of the biggest threats to organizations staying cyber secure, as employees are constantly inundated with low-tech attacks like phishing. So what can we, as employees, do to fight back? Below are some valuable…
What’s the biggest threat in cybersecurity today? While major breaches like OPM, Sony or Ashley Madison steal most of the headlines, these hacks are only the tip of the iceberg. In working with some of the leading cybersecurity companies, we’re privy to the nuanced ways the industry is changing and many of the hacks that…
What do football and PR have in common? With the culmination of Super Bowl 50 last week, football season has officially come to a close until August. Many of us here at RH Strategic are fans and regularly discuss the latest games and player news. While trying to overcome the disappointing loss of my Carolina…
Reporters, editors and others use the AP Stylebook as a guide for grammar, punctuation, principles and practices of reporting – which is why it is important as PR professionals to keep aligned with it. Not only does AP style give us consistency in all our writing, it also lets us connect with media by speaking…
We were recently in the Windy City, staffing our public safety software client, SunGard Public Sector, at the International Association of Chiefs of Police (IACP) Conference at McCormick Place West. SunGard, which sells records management system (RMS), computer-aided dispatch (CAD) and a variety of other software solutions to public safety agencies across the country, was…
A data strategy in PR may sound like a daunting task that’s not worth the time, effort and expense. But a data strategy conceived of correctly can be hugely valuable for a company’s brand without breaking the bank. Data, more than ever, is what journalists want for their stories; it’s what social media managers and…
October marks National Cyber Security Month, when government agencies, security experts and the private sector talk about how people can be safer online. But if you work in the field or have cybersecurity or technology clients, you know that cybersecurity is a hot topic all year long. More than a year ago, my colleague Jack…
The Internet, despite its vast greatness, presents a challenge: it’s a constant stream of data screaming for our attention. There are videos to be watched, news to be read, think pieces to be considered and GIFs to be shared. Open up Twitter and Facebook and you’re completely inundated with media. So how do you sort…
PR and marketing are often thought of as two heads of the same beast – they both involve communicating and promoting a company or organization to a broader audience. Inside many organizations, PR and Marketing responsibilities often fall on the same people, and many agencies will offer PR and Marketing services to clients. But when…
At this point, an understanding of the value of blogs seems universal – at least from a marketing perspective. But I’m still surprised by how many organizations I come across that either don’t have a blog or have a blog that they don’t use. I think the perception still exists that having a blog requires…
We’ve spoken about the power of “newsjacking”: inserting our clients’ voices into relevant breaking news cycles, such as the latest technology developments in driverless cars (client: BoldIQ) or the alarming trends in school-based violence (client: Haystax Technology). Newsjacking can be a highly effective method for elevating a company’s profile and demonstrating expertise on a specific…
