Almost a year into the global COVID-19 pandemic, the new Biden administration is expected to move quickly to respond to the crisis. It is also expected to make significant long-term changes to the U.S. healthcare system and health policy. As healthcare communicators and PR pros, we need to track these policy changes and adjust our…

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Pre-COVID, people generally perceived healthcare as hard to navigate, exceedingly expensive, insufficient and sometimes ineffective. But what will people think of healthcare in the years to come? Well, that depends on who is shaping the conversations. For decades, thought leaders have focused on moving healthcare policy and big ideas forward, but healthcare’s current period of…

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