Eight months into work from home, video communications are more important than ever. With everyone now well-versed in virtual meetings and high-quality webcams and lighting, how do you stand out? Up-level your video communications game. We spoke with one of our video partners, Aaron Horton at Fluency Films, about new video and animation tools businesses…
.@McAfee finds evidence of a broad campaign against #Olympics-linked orgs. Which country is behind it? t.co/0Nd0I7Ml2R
Big news! We connected @edifecs with @modrnhealthcr to discuss Apple’s move into the EHR business: t.co/j4gu00BZAy
We secured this byline for @ayoran of @TenableSecurity in @thehill! Strong #encryption is vital to future #tech t.co/28I6V74Y9f
The ability to craft compelling stories from any subject matter is what sets apart the expert PR professionals from the novices. Whether it is a byline on the lifesaving impact a technology has on a remote community, or what some may consider as mundane as a new software product release, good PR professionals understand the…
If you read a lot of marketing B2B blogs like I do, you know that inbound marketing, social media, and SEO could not be any hotter. These are no longer trends; they are core components of growing a modern business. However, they are mostly about reaching people who don’t know you. What about those who…
If you’ve paid any attention to SEO lately, here are two ideas that you’ve probably picked up on: SEO and PR are converging Good SEO practices are starting to very closely resemble classic PR Gone are the days when technical webmasters were the only ones concerning themselves with SEO. Last year I wrote about how…
There are many important types of relationships in PR – relationships with reporters, relationships with clients. As a strategic public relations firm, understanding our client’s target audience and their marketplace is vitally important for helping them build the right kind of relationships that are going to strengthen their brand. In today’s world of social media,…
As a strategic PR firm, regular client meetings are our bread and butter. This is where we discuss current work, share our results, and go over all the minutia that exists in between. But in order for that work to be truly effective, we like to sit down with our clients for an extended planning…
If you’ve only visited Washington, D.C., you probably never heard of Frager’s. If you live in the district, there’s a good chance you know of the venerable hardware store that first opened in 1920. And if you ever lived on Capitol Hill, Frager’s was likely a staple in your life. Living only two blocks from…
As search engines evolve and mature to deliver more accurately the information we seek, the fundamentals of writing content for SEO have begun to mirror public relations. Back in the 90s when the Internet and search engines entered the mainstream, it did not take long for developers to figure out how to manipulate search results….
When rolling out a new product or service to your customers, establishing valuable and authentic communication is of vital importance. You want to tell them what’s new and at the same time communicate your value. A robust email campaign is a tried and true method for sending out the message. One of our clients, Clarity…
