When rolling out a new product or service to your customers, establishing valuable and authentic communication is of vital importance. You want to tell them what’s new and at the same time communicate your value. A robust email campaign is a tried and true method for sending out the message.
One of our clients, Clarity Health Services, is a web-based referral service that contributes to the creation of high-performance, clinically integrated communities. Using Clarity, physician offices can more easily make and track referrals, manage patient records, and build strong business relationships with other practices. Clarity is in the process of expanding its service into distinct communities throughout the Pacific Northwest. As these high-performance communities come into their own, Clarity is actively working with them to build out new features, assign specific staff to help, and establish synergies with other communities.
Clarity is committed to listening to customers and creating material that helps inform and empower members of the Clarity network. To reach these goals, Clarity tapped RH Strategic to help them develop regular newsletters that would welcome new members, help existing members use Clarity more effectively, and foster a greater sense of being part of the Clarity “family.”
We worked with Clarity to build an active email campaign. Many parts went into this – developing an editorial calendar, creating content, editing, production, list management, and customization for Clarity’s different geographic communities. All of these parts must play in harmony in order to come together in a finished product that Clarity customers are pleased to see in their inbox.
As a strategic marketing agency, we understand that effective, targeted messaging must be built on a solid foundation of strategy, research, and measurement. We have the creative and technical capabilities to deliver that message through whatever channel provides the most impact. Whatever your marketing needs, RH Strategic can design a strategy that’s right for you.