One of my favorite, and one of the most under-appreciated holidays is Groundhog Day. While millions of Americans turn to Punxsutawney, Pennsylvania to see the groundhog’s predictions for the end of this winter season, many others fondly remember Groundhog Day through the prism of the beloved 1993 comedy. In the film, news anchor Phil Connors…
They say that pitching is 90 percent of baseball. I would argue that the same is true for public relations. Securing meaningful coverage is the bread and butter of a successful PR campaign and the most straightforward way to showcase results. However, as any PR pro knows, getting the story placed takes a lot of…
As a tech PR firm, RH Strategic takes client product launches seriously. We encourage our client teams to include us as a part of their internal team so that we can participate in all aspects of the communication planning and preparation that goes into a new product’s one big splash into the market. This fall,…
There is nothing more frustrating than spending time revising a document and emailing your feedback to your team only to discover seconds later that another person was doing the exact same thing at the exact same time. Version control is such a vital piece of group projects and manually reconciling different versions is a huge…
Last week, New York Times Pulitzer Prize-winning journalist David Segal aired his grievances about untargeted PR pitches in an article titled Swatting at a Swarm of Public Relations Spam. He called blanket PR pitching antiquated and a waste of money, urging fellow journalists to contact Vocus, Cision, and similar services and ask to be removed…
This week, many Americans will participate in the annual tradition of joining family for Thanksgiving Dinner. Dinner will be shared with parents, grandparents, cousins, aunts and uncles, siblings and in-laws. If you are putting on one of these get-togethers, dealing with the logistics of preparing the meal can sometimes be challenging, but quite rewarding. For…
My colleague Kara Lundberg recently wrote about how a company’s greatest PR asset can sometimes be its staff. While we certainly love a full bench of ready-to-go spokespeople, not every executive is suited for interviews and not every interview calls for the same person. As a full-service PR firm, we help organizations identify appropriate spokespeople…
According to the United States Department of Labor, business sector productivity increased 2.3 percent in the second quarter of 2013. As a bustling bi-coastal technology PR firm, RH Strategic employees rely on their knack for time management to optimize productivity. Here’s how: Make Use of the Organization Tools Outlook has to Offer. Director of Public Sector…
The problems with Healthcare.gov will no doubt eventually be repaired by IT pros, but the damage to reputations will sting for years to come. The challenge for the contractors involved is that the standard crisis communications playbook simply doesn’t apply in these situations. This playbook says that in a typical crisis where a corporate reputation is…
As a strategic PR firm, regular client meetings are our bread and butter. This is where we discuss current work, share our results, and go over all the minutia that exists in between. But in order for that work to be truly effective, we like to sit down with our clients for an extended planning…
Survey data, new products, videos, infographics, press releases – these things are a surefire way to be mentioned in the news. You distribute it, media picks it up. We collect PR assets like we do dirty coffee mugs around RH. We pick them up from our clients almost daily and then we are challenged with…
There seems to be a day, a week or a month for just about everything these days – from National Grilled Cheese Day (yes, you can look it up) to World Space Week to International Walk to School Month. Some of these are more interesting and important than others, and some are so important that…
