It’s the dead of summer. School is out for another month, traffic is “Friday light” on a daily basis and most us feel the urge to leave the office promptly at 3:00 p.m. But for public relations professionals, the dead of summer is no excuse for lacking media results for our hungry clients. Our biggest…
Last month, Dave Kerpen contributed an article to Inc. where he interviewed Jonah Berger, the leading word-of-mouth scientist, and together they created a guide on how to make a story go viral. From all my research on “how to go viral,” I would have to say this is the best recipe out there. But I…
Twitter is kind of like a psychological puzzle. The conundrum, particularly when managing Twitter for clients, is “how can I get the most retweets/mentions/favorites from my peers by using 140 characters or less? What can I broadcast online that will not only align with my personal or corporate objective, but also be useful to or…
If there’s one thing that really grabs the attention of reporters and readers alike, it has to be data. Facts, figures and stats can really back up a story, add perspective to the market and demonstrate thought leadership for your organization. And one of the hottest trends with data right now is presenting it visually….
If you’ve only visited Washington, D.C., you probably never heard of Frager’s. If you live in the district, there’s a good chance you know of the venerable hardware store that first opened in 1920. And if you ever lived on Capitol Hill, Frager’s was likely a staple in your life. Living only two blocks from…
One of the ongoing challenges in the PR and Marketing field is a culture where we must be “on” all the time, ready to respond at a moment’s notice, whether it be a crisis response situation or an opportunity to provide thought leadership on a given trend during a short news window. This requires us to…
Sometimes there are news events that can shake an entire nation. As a bi-coastal PR agency, RH is always ready to position a client or develop a statement on breaking news at a moment’s notice across four time zones. Because of the significant variability of our work, we have learned that it is best to…
While I consider myself a fairly seasoned PR pro, I certainly don’t hold the secret recipe for client happiness. There are a lot of variables involved in the client-services industry – boards, budgets, staff, strategic shifts – all of which affect the relationship between you, our clients, and us, your PR firm. What we can…
As video continues to be one of the content kings online, publications are continuing to look for ways to incorporate video into online coverage. It attracts additional viewers, and stories can sometimes be told easier through a video than just by writing alone. According to a study by HP, people retain only about 10 percent…
