As public relations professionals, often when we think of earning attention for our clients, we think of media relations. In today’s highly competitive landscape, high-profile media placements cannot be your only tactic to gain brand recognition. This is where an awards program strategy comes into play. The media marketplace is so saturated with every company…
In some ways, breaking news is the essence of PR. You either want to be the one breaking the news, or the one benefiting from the crescendo of media attention. The challenging bit is being poised to capitalize on the opportunity before someone else does. I’m proud of our RHockstar team for really mastering this…
One of my favorite clients likes to say, “A successful business is a story told well,” and the only thing better than a well-told business story is a story featuring one of its customers. Needless to say, this kind of endorsement is valuable in both PR and lead generation. One of the most challenging aspects…
When a business decides it needs a PR agency, there are a lot of factors to consider. Do you go with one of the large firms that everybody’s heard of? Or do you go with a smaller, nimble boutique operation that understands your market? As someone who has worked with clients at PR agencies large…
I found this question burning in my mind recently during a meeting with a new business prospect. They wanted our help to position the company and its executives as thought leaders in their particular space. But there we were, hearing in excruciating detail about their vast portfolio of products, platforms and “solutions.” We see this…
PR professionals know the drill – you write a pitch, pull up your list of target reporters and blast it out. Maybe a few reporters will respond, but likely you won’t get much coverage. Fast, but ineffective. So what’s the best way to achieve the consistent, high-quality media placements that clients want most? That success…
The Totem Award celebrates creativity and accomplishment, designed to recognize projects and programs that demonstrate excellence in PR and rise above the competition. We’re thrilled that the Puget Sound PRSA recognized us for our work on behalf of our clients. RH won two Totems for: GCI TERRA – We were tasked with illustrating how GCI’s mission…
What’s the biggest threat in cybersecurity today? While major breaches like OPM, Sony or Ashley Madison steal most of the headlines, these hacks are only the tip of the iceberg. In working with some of the leading cybersecurity companies, we’re privy to the nuanced ways the industry is changing and many of the hacks that…
Reporters, editors and others use the AP Stylebook as a guide for grammar, punctuation, principles and practices of reporting – which is why it is important as PR professionals to keep aligned with it. Not only does AP style give us consistency in all our writing, it also lets us connect with media by speaking…
The pitch usually goes like this: “Hi. I’m a producer with [insert celebrity name]. We are producing a show on [insert your client’s market] and we came across your company and it seems like you could be a good fit for our program. It airs on CNBC and Bloomberg. Call me back as soon as…
Media interviews present a golden opportunity for a CEO or spokesperson to get their company’s positive message out there. This is the primary reason people talk to the media, other than to control a crisis. If done correctly, a well-trained spokesperson can navigate even the most challenging questions. The old adage “practice makes perfect” rings…
If you work in technology, follow the technology industry or have ever considered yourself an early adopter, then chances are that come January you are closely watching what happens over four days in Las Vegas. For nearly 50 years now, CES has been the launch pad for consumer electronics products, from the VCR to the more…
