At this point, an understanding of the value of blogs seems universal â at least from a marketing perspective. But Iâm still surprised by how many organizations I come across that either donât have a blog or have a blog that they donât use. I think the perception still exists that having a blog requires…
Weâve spoken about the power of ânewsjackingâ: inserting our clientsâ voices into relevant breaking news cycles, such as the latest technology developments in driverless cars (client: BoldIQ) or the alarming trends in school-based violence (client: Haystax Technology). Newsjacking can be a highly effective method for elevating a companyâs profile and demonstrating expertise on a specific…
In the final part of RH Strategicâs series on LinkedIn, we examine the time and effort needed to successfully leverage LinkedIn as part of your strategic communications plan. Become a LinkedIn Regular and Shake Some Digital Hands Like all forms of social media, LinkedIn requires a strong commitment in order to be successful. Networking and…
In the second part of RH Strategicâs series on LinkedIn, we look specifically at the resources provided by LinkedIn and how to best leverage them to gain maximum results. Do More than Dress Up for the Online âNetworking Galaâ Networking is an integral part of building a brand and reputation in the industry. While some…
Itâs time to step away from the countless social media webinars for a minute and face reality: professionals already know how to create a LinkedIn profile. They recognize what constitutes an appropriate headshot, and they understand the language to use when describing their experience and goals. So why does it seem like most resources only…
For many, the start of the new year means the kick-off of new PR plans and updated strategies. These plans are often integrated with a company’s overall marketing, sales and corporate objectives. And, if successful, should provide your business with optimum results in media. It is our best practice to counsel clients to review and…
Itâs the time of the year when we return home to meet with our friends and family members, share gifts with one another, and rejoice at the thought of less strenuous work hours and workloads (at least for a few weeks). For PR professionals, this is the time to reflect on the past year, refresh,…
PR is already a fast paced business, but crisis PR operates at lightning speed. When a companyâs reputation is on the line, its PR team must act fast to prevent damaging headlines. You may recall some of the headlines after the NFL was inconsistent in its management and communication of domestic violence incidences involving players:…
The ability to craft compelling stories from any subject matter is what sets apart the expert PR professionals from the novices. Whether it is a byline on the lifesaving impact a technology has on a remote community, or what some may consider as mundane as a new software product release, good PR professionals understand the…
Recently, I had the good fortune of being handed one of the âholy grailsâ of PR: a reporter contact of mine reached out to me with a story idea and wanted to know if I could connect him to a source. Naturally, I was ecstatic he had thought of me and immediately presented the opportunity…
Your big day has arrived. After a lot of hard work to do what is best for your customers, investors and employees, your company is starting to get the recognition it deserves. The Wall Street Journal just emailed you for comment on an emerging trend related to your business. Piece of cake! Story in the…
We work with clients of all shapes and sizes â and they come to us with content that spans the spectrum of news. However, as many know, not every announcement truly falls under the âbreaking newsâ category and many more are not deemed ânewsworthyâ by journalists and editors. But, not all news needs to be…
