PR is already a fast paced business, but crisis PR operates at lightning speed. When a company’s reputation is on the line, its PR team must act fast to prevent damaging headlines. You may recall some of the headlines after the NFL was inconsistent in its management and communication of domestic violence incidences involving players:…

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Keeping up on the latest headlines is a key component of a knowledgeable PR pro. It helps you stay current on what is happening in the industries you are working in, but it can also present opportunities to insert clients into trending conversations. Typically, company and product news don’t drive large news cycles, but pitching…

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Throughout my career I have been fortunate to work with companies spanning numerous industries and at various stages of growth, from start-ups to global, publicly-traded companies. Each of these stages of maturity has necessitated different types of PR representations. Early-stage companies seeking investment or acquisition tend to require strong focus on brand recognition and thought…

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