A data strategy in PR may sound like a daunting task that’s not worth the time, effort and expense. But a data strategy conceived of correctly can be hugely valuable for a company’s brand without breaking the bank. Data, more than ever, is what journalists want for their stories; it’s what social media managers and…
The Internet, despite its vast greatness, presents a challenge: it’s a constant stream of data screaming for our attention. There are videos to be watched, news to be read, think pieces to be considered and GIFs to be shared. Open up Twitter and Facebook and you’re completely inundated with media. So how do you sort…
I’ve heard the anecdote that government is the source of 75 percent of the news we consume. While this includes the crime reports you see on your local news, we see a lot of news emerge from politics, foreign affairs, statistics and studies, all of which are generated here in DC. As a PR firm…
At this point, an understanding of the value of blogs seems universal – at least from a marketing perspective. But I’m still surprised by how many organizations I come across that either don’t have a blog or have a blog that they don’t use. I think the perception still exists that having a blog requires…
We’ve spoken about the power of “newsjacking”: inserting our clients’ voices into relevant breaking news cycles, such as the latest technology developments in driverless cars (client: BoldIQ) or the alarming trends in school-based violence (client: Haystax Technology). Newsjacking can be a highly effective method for elevating a company’s profile and demonstrating expertise on a specific…
In the final part of RH Strategic’s series on LinkedIn, we examine the time and effort needed to successfully leverage LinkedIn as part of your strategic communications plan. Become a LinkedIn Regular and Shake Some Digital Hands Like all forms of social media, LinkedIn requires a strong commitment in order to be successful. Networking and…
In the second part of RH Strategic’s series on LinkedIn, we look specifically at the resources provided by LinkedIn and how to best leverage them to gain maximum results. Do More than Dress Up for the Online ‘Networking Gala’ Networking is an integral part of building a brand and reputation in the industry. While some…
It’s time to step away from the countless social media webinars for a minute and face reality: professionals already know how to create a LinkedIn profile. They recognize what constitutes an appropriate headshot, and they understand the language to use when describing their experience and goals. So why does it seem like most resources only…
For many, the start of the new year means the kick-off of new PR plans and updated strategies. These plans are often integrated with a company’s overall marketing, sales and corporate objectives. And, if successful, should provide your business with optimum results in media. It is our best practice to counsel clients to review and…
It’s the time of the year when we return home to meet with our friends and family members, share gifts with one another, and rejoice at the thought of less strenuous work hours and workloads (at least for a few weeks). For PR professionals, this is the time to reflect on the past year, refresh,…
PR is already a fast paced business, but crisis PR operates at lightning speed. When a company’s reputation is on the line, its PR team must act fast to prevent damaging headlines. You may recall some of the headlines after the NFL was inconsistent in its management and communication of domestic violence incidences involving players:…
The ability to craft compelling stories from any subject matter is what sets apart the expert PR professionals from the novices. Whether it is a byline on the lifesaving impact a technology has on a remote community, or what some may consider as mundane as a new software product release, good PR professionals understand the…
