During the COVID-19 pandemic, the healthcare system has undergone a seismic shift, resulting in massive PR disasters but also tremendous successes. However, the record-breaking rollout of effective vaccines has been tempered by corporate blunders and a lack of transparency on COVID-19 infection rates. What can communicators learn from the mistakes and successes of the past…
The COVID-19 pandemic has forced businesses around the world into crisis mode. Between navigating stimulus funding, adjusting to remote work and just trying to keep the lights on, businesses are moving fast – but at what cost to employees and internal communications? When dealing with loss of revenue and uncertainty about the future, it’s easy…
Experts say we have been in a low-grade global cyber conflict for much of the past decade. Since the Stuxnet virus that disrupted Iran’s nuke-building capacity in 2010, followed by the Shamoon virus that disabled Saudi Aramco’s oil production in 2012, governments have pointed their cyber arsenals at one another in frightening ways. At the…
In today’s world of the 24-hour news cycle and the ability for any person’s tweet, video or image to go viral, it’s vital that all PR professionals are well-versed in basic crisis management. By moving quickly, a PR team can protect a company’s reputation and prevent headlines that damage a bottom line. Headlines today…
