The Internet, despite its vast greatness, presents a challenge: it’s a constant stream of data screaming for our attention. There are videos to be watched, news to be read, think pieces to be considered and GIFs to be shared. Open up Twitter and Facebook and you’re completely inundated with media. So how do you sort…
The federal government is in the midst of a fundamental shift in the way it does business—driven by technologies like cloud and big data, and by the need to secure agencies against cyber threats. Companies that want to win in this market need to do more than respond to RFPs – they have to be…
My career in public relations takes me out of the office for the occasional trade show, client meeting, new business lunch, media interview or video shoot. In other cases, my job takes me to Alaska where I’ve had the privilege of working with some amazing clients. I’m not talking about just Anchorage, I’m talking the…
Our society places a lot of emphasis on 3rd party validation – workplace reputations, restaurant or travel reviews (think Yelp! or Trip Advisor) and even entertainment (movies, sports, T.V. shows). The same should be said for public relations credibility. Many agencies and companies seek 3rd party validation for the blood, sweat and tears poured into…
I’ve heard the anecdote that government is the source of 75 percent of the news we consume. While this includes the crime reports you see on your local news, we see a lot of news emerge from politics, foreign affairs, statistics and studies, all of which are generated here in DC. As a PR firm…
Recently, we sat down with our newest Senior Account Executive and RHockstar Sarah Horowitz to learn more about her background and experience in the public sector prior to joining RH Strategic. *** Tell us a bit about your background and experience prior to joining RH Strategic. After graduating from the University of Pittsburgh with degrees…
PR and marketing are often thought of as two heads of the same beast – they both involve communicating and promoting a company or organization to a broader audience. Inside many organizations, PR and Marketing responsibilities often fall on the same people, and many agencies will offer PR and Marketing services to clients. But when…
At this point, an understanding of the value of blogs seems universal – at least from a marketing perspective. But I’m still surprised by how many organizations I come across that either don’t have a blog or have a blog that they don’t use. I think the perception still exists that having a blog requires…
We’ve spoken about the power of “newsjacking”: inserting our clients’ voices into relevant breaking news cycles, such as the latest technology developments in driverless cars (client: BoldIQ) or the alarming trends in school-based violence (client: Haystax Technology). Newsjacking can be a highly effective method for elevating a company’s profile and demonstrating expertise on a specific…
In the final part of RH Strategic’s series on LinkedIn, we examine the time and effort needed to successfully leverage LinkedIn as part of your strategic communications plan. Become a LinkedIn Regular and Shake Some Digital Hands Like all forms of social media, LinkedIn requires a strong commitment in order to be successful. Networking and…
