Successful integrated marketing starts with a cohesive message. Whether organizations are selling to other enterprises, consumers or potential investors, they first need to define their brand story, then relay it consistently across strategies. But a one-size-fits-all approach won’t work. We believe the best outcomes are driven by purposeful planning that aligns integrated PR and marketing…
October is Cybersecurity Awareness Month, but for businesses today cybersecurity must be a year-long endeavor. Good cybersecurity prevents data breaches, protects reputations, and saves businesses time and money by avoiding PR crises. Thanks to the concentration of cyber experts and policymakers within the D.C. metro area, the District has become a year-round hub for cyber…
From the House Judiciary Committee’s Antitrust Subcommittee’s investigation of competition in digital markets to the state of California’s passage of a bill requiring app-based companies such as Uber and Lyft to treat contract workers as employees, 2019 has seen a major shift in how U.S. policymakers and legislators approach the tech industry. More is coming….
Every U.S. presidential election is a turning point – perhaps none more so for modern healthcare than the 2008 election. That resulted in major shifts in our society that impacted the way we think about obtaining and paying for care. Much has changed in all facets of healthcare in the nine years since President Barack…
We are honored to announce that RH Strategic is the winner of TWO PRSA Thoth Awards! Our work was recognized in the Media Relations: Business category for McAfee’s Election Security Campaign and the Public Affairs category for Intel’s Privacy Policy Leadership Campaign. This awards program recognizes the creativity and accomplishment of PR firms in the…
In 2014, we wrote a blog introducing readers to the top 11 cybersecurity reporters at that time. Much has changed in the past five years. Cybersecurity has evolved to protect businesses and individuals from the ever-shifting threat landscape. Today, cybersecurity experts are focused on deepfakes, quantum computing and increasing regulation, including the California Consumer Privacy…
We are surrounded by data. From our wearable fitness trackers to smart speakers to home security applications, the Internet of Things (IoT) is impacting our everyday lives at home, at work and in between. Our team recently attended a number of industry events, including the GeekWire Cloud Summit and Cambia Grove’s annual Interoperability Summit, that…
We live in an era of deepfakes, AI and proliferating social media use. We no longer rely solely on print newspapers and magazines to stay informed. A simple “BREAKING” tweet has the power to instantly change the course of an evolving narrative, tank stocks and trigger a spiral of false information. How did we get…
At RH Strategic, we take pride in the results we achieve for our clients every day, but sometimes the results of our campaigns exceed expectations and are worthy of more than a pat on the back. We’re thrilled to announce RH Strategic is a category winner for Ragan’s PR Daily Awards “Education Campaign” for our…
Is the news business dying or booming? If you still read newspapers, you may subscribe to the notion that important news has been overtaken by social media clickbait and “Breaking News” banners perma-seared onto cable TV. We’re not going to deny it: it’s ugly for the old guard of the news business. Yet beneath the…
