There are over 1.1 billion websites that exist on the internet today. Of the top 100 that make up the vast majority of online traffic, only 14 are what most Americans traditionally think of as “media.” As experts in media and communications, we are always tracking the best ways to share our clients’ stories, so…
In case you missed it, we were thrilled to win a PRSA Puget Sound Totem Award for work done on behalf of Haystax Technology. The Totem Award is a symbol of creativity and accomplishment for the PR industry, and representative of the level of service we strive to deliver for our clients. Our team put…
For PR agencies with a stake in DC policymaking and regulation, navigating any presidential transition is challenging and the Trump transition is no exception. Beyond the fact that few people know what policies the president will implement, there are new officials joining government agencies, changes in congressional and committee leadership, and right-of-center think tanks moving…
The RH Strategic Seattle office continues to grow! Introducing our newest Account Executive Danielle, who answers some questions about herself and her public relations background. Read more about Danielle Ruckert. *** Tell us about your PR background prior to joining RH Strategic. Before joining RH Strategic, I built national communications campaigns focused on child nutrition research…
Let’s kill the RFP as a tool to find the best PR firm. Having been on the receiving end of numerous RFPs over the years, I can confidently state it is time to replace them with a simpler, yet far more effective process. As it happens, a lot of PR-agency RFPs represent lost time for the…
For companies that want to join the conversation and elevate their brand, traveling to D.C. for an influencer tour to meet with thought leaders and industry advocates can be both informative and mutually beneficial. A CEO who sets aside a couple of days for face-to-face meetings in D.C. can yield significant long-term results. RH Strategic recently…
Successful PR programs are built on a healthy, productive relationship between the client and the PR agency. Savvy partners take the time to assess the quality of their relationships and have frank discussions about them. When something goes off track and there is no communication about it, the seeds of a separation between client and…
Connecting with reporters and analysts or landing a speaking opportunity at a top-level industry event are great ways to position your company as a thought leader. But there’s another key pillar in any thought-leadership strategy that is often forgotten: blogging. Establishing a successful, corporate blog has myriad advantages; here are three to consider: It’s a…
We are fortunate to have our fingers on the pulse of two of the country’s major business and tech hubs: Washington, D.C. and Seattle. This bi-coastal approach can provide great value to our clients, especially when they seek engagement with industry influencers on policy and federal business as well as technology (including health IT, EdTech…
Twitter. Facebook. Facebook Live. Instagram. Pinterest. Periscope. The list goes on. Social media is at the forefront of our modern society, with companies of all shapes and sizes trying to figure out how to use these various platforms in a way that achieves business objectives. This could be anything from increasing thought leadership, to engaging…
