As the climate crisis intensifies, urban communities worldwide are increasingly becoming focal points for pioneering sustainability practices. Urban areas emit 70% of global CO2 emissions, with some of the largest contributors being transportation and buildings. During this year’s AgTech Week NYC and Climate Week NYC, the call to action around advancing urban sustainability was evident….
Award programs are an essential component of a comprehensive PR program designed to support brand building for both emerging and leading cybersecurity companies. Award wins earn industry credibility, build thought leadership, showcase product innovation and support sales teams. They can also help juice employee recruitment efforts and boost team morale. With numerous cybersecurity awards available…
In early August, Politico broke news that Donald Trump’s presidential campaign was hacked. Days later, the FBI announced it was probing the intrusion and said the Biden-Harris campaign was also a potential victim. Fast forward to late August, and the FBI confirmed the Iranian regime was behind the cyber-attacks. Now, as we enter the final…
As we approach the 2024 presidential election, healthcare remains a critical concern for many Americans, and that trend shows no signs of changing. A recent survey by Pew Research Center revealed that 57% of Americans view the affordability of healthcare as a very big problem in the country today – a problem that took a spotlight…
In today’s rapidly evolving media landscape, controlling the narrative is more critical than ever – especially in healthcare, where patient trust and safety take top priority, overriding business priorities. Negative news cycles and their impact on brands can quickly spiral out of control, damaging well-crafted reputations and eroding patient confidence. However, with the right public…
In times of industry consolidation, the messaging surrounding products, services and brand can make all the difference in how companies navigate those shifts and emerge stronger. Predicting a series of mergers and acquisitions that leads to a serious market shift is not a perfect science, but there are often signs. Market saturation is one of…
Education is a critical aspect of any public health PR campaign, especially if you want your target audience to do something with the information you’re providing them. This is true whether you’re trying to increase awareness of a disease and its symptoms, like the ‘foot attack’ they’ve never heard of, help a specific demographic understand…
The RSA Conference is the Olympics of cybersecurity. The stakes are high, the reach is global, and the displays of innovation show how much progress and collaboration the industry has made. This May, thousands of cyber experts will descend upon San Francisco to showcase products, seek industry insights and forge valuable connections. This year’s theme,…
It’s a feeling many of us know well: you’re starting your first day at a new job, doing your best to conceal your nerves behind a confident smile and the most professional-looking clothes you own. Starting a new role is nerve-wracking, even if you have loads of experience under your belt. But when you don’t,…
Elevate your brand, share your ideas and energize your vision at one of 2024’s most valuable healthcare conferences. In the fast-evolving healthcare industry, where breakthrough ideas are at the forefront, one smart strategy for standing out from the competition is to secure a speaking opportunity at a high-profile conference. Securing a speaking slot is competitive,…