Femtech, a women’s health sector largely made up of technology companies, is considered a niche segment of the broader healthcare marketplace—despite half the world’s population being women.

Women’s health research is hugely underfunded, often fails to get the national attention it deserves, and remains deprioritized as our society struggles with taboos, stigma, and health education, putting people’s ability to live their healthiest at risk.

At RH Strategic, we partner with healthcare innovators to accelerate the adoption of their products, increase awareness of their brands among consumers and physicians, advocate for the adoption of their ideas that challenge the status quo, and build the thought leadership needed to prime the market for growth and funding.

With offices in D.C. and roots in healthcare and technology, we uniquely know how to tell the stories that positively impact women’s health throughout their product lifecycle.

We share our clients’ burning resolve to improve the healthcare system and women’s lives.

If you have a femtech solution the world needs to know about, a professional communications strategy can help you reach your objectives. Contact our healthcare practice lead, Danielle Ruckert, at druckert@rhstrategic.com for an introductory conversation.

Our team works with clients across the women’s health arena, including:

  • Telehealth companies offering innovative approaches to improve the standard of care, specifically primary and mental health care.
  • Medical device companies creating a more connected experience for health management and improved outcomes.
  • Global healthcare companies advancing diversity in clinical trials.
  • Digital health apps offering improved patient experience and increased transparency.
  • Insurers innovating to deliver health plans that meet the needs of the populations they serve.

What Our Healthcare Clients Say

“I’m thankful for your entire team. I view you as an extension of our team and I appreciate your proactiveness and willingness to jump right in, regardless of the topic or situation.”

Andy Wong,
Chief Marketing Officer, PlushCare

“I cannot understate how significant a win this one was for the company and our overall goals. Thank you for your efforts to help us tell both the payer and provider stories simultaneously to clearly state how we are different and improving their dynamic.”

Stacey Lee,
Senior Marketing Communications Manager, XSOLIS

“Being part of the MVP Health Care and RH Strategic PR team is an absolute privilege. I am inspired every day by the incredible impact we are making in the healthcare industry. Together, we are shaping the future of healthcare and creating a more people-centric system.”

Ashley Breen-Verga,
Director of Corporate and Internal Communications and Public Relations, MVP Health Care

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