Fintech and the financial services industry are rapidly transforming to seamlessly integrate into our lives. Buoyed by AI, analytics, personal financial management software (PFM), IoT, voice banking, and banking as a service, these digital banking technologies are accelerating the change.
In the coming years, payments will shift from cards and phones to biometric systems and wearables, making transactions effortless. This transformation is evident in the adoption of emerging fintech innovations that allow devices to perform financial actions autonomously.
Financial tools and apps are also evolving to help people increase their savings, make better budgeting decisions and optimize their portfolios. Financial institutions are improving how they provide real-time financial advice, while banking-as-a-service and fintech partnerships blur the lines between banks and other industries, embedding banking into everyday experiences.
At RH, we share our client’s vision of building a better tomorrow. We partner with fintech companies to craft compelling narratives and create communications strategies around their innovations that break through a crowded marketplace of ideas and solutions.
By engaging top-tier media, analysts, and investors, we build thought leadership and brand visibility that drives sales, product promotion, and other key objectives. We also regularly develop research and PR campaigns that target the financial services vertical from a cybersecurity and regulation perspective to help our clients win mindshare in front of this key audience to support growth.
Fintech Case Study
OneSpan: Increasing Brand Awareness and Reputation
OneSpan, the global leader in securing remote banking transactions and digital fraud prevention solutions for financial institutions, tasked RH Strategic with developing a public relations strategy to increase its brand awareness and position as a leader in anti-fraud and digital identity protection solutions.
Results: Over two years, RH Strategic has secured more than 400 pieces of earned media coverage in national top-tier and trade publications, including Forbes, ABC7 Chicago, American Banker, TechRepublic, Axios, ABA Banking, CSO, Fintech Impact Podcast, SC Magazine and TechTarget.
The RH Strategic team consistently secures executive interview opportunities, media and byline placements in top-tier publications. We also recently developed a successful media campaign for OneSpan’s Global Financial Regulations Report that secured more than 26 pieces of standalone coverage and built its thought leadership around compliance trends.
Sample Media Coverage
- Forbes: Strengthening Cybersecurity In Finance: A Look At EU DORA Regulations
- CSO Online: Microsoft, American Express most spoofed brands in financial services phishing emails
- CSO Online: How financial institutions can reduce security and other risks from MRAs
- CPO Magazine: Why the Financial Services Industry Needs to Build a Healthy Data Culture
- CPO Magazine: Overcoming the Challenges of Securing Unstructured Data
- Security Magazine: Report uncovers critical cyber threats facing financial industry
- Fintech Nexus: Comprehensive Trustwave report shares threats to financial services
- Innovation News Network: How banks and financial services firms can guard against cyber security threats
- Credit Today: Trustwave SpiderLabs Uncovers Critical Cybersecurity Threats Facing Financial Services Industry
- Retail Bank International: Critical cybersecurity threats facing financial services industry
Related Fintech Blog Posts
- The B2B Guide for Sponsored Content
- Rapid Response Strategies to Capture Media Attention
- The Anatomy of a News Cycle
Contact Us for More Information
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