Today’s healthcare industry gives new meaning to “market disruption.” Major tech companies are piling into the space, and consumer expectations are shifting around the sharing economy, on-demand ordering, online reviews and fitness tracking. Simply put, healthcare will soon look very different as the way we receive, deliver, measure, and view care has fundamentally changed.
In the last 10 years, new legislation and innovations have altered the underlying business equation of the healthcare industry. Delivering quality care is more paramount than ever, and technological advances in areas like artificial intelligence/machine learning, telemedicine, care coordination and remote patient monitoring have allowed the industry to offer consumers more personalized healthcare experiences.
While innovation presents great promise, the industry is challenged to address continuously rising healthcare costs and a system that is often difficult for consumers to navigate. Reporters, analysts, influencers, investors and lawmakers are constantly hungry for fresh insights and innovative solutions to the industry’s many opportunities and challenges.
RH Strategic works to insert clients into the most important healthcare conversations as thought leaders. Our clients are inspired makers and doers with sharp-eyed visions of how to improve the system–and people’s lives. Most offer innovative technology; others are payers or providers just as determined to challenge the status quo. With our collective healthcare industry experience and strategic, solutions-based approach to public relations, we help them do just that.
Interim HealthCare Inc., a leading national franchisor of home care, hospice and healthcare staffing, tasked RH Strategic with creating a public relations strategy that both highlighted national corporate initiatives and raised the profile of regional franchise owners.
Results: In one year, RH Strategic secured 68 pieces of earned media coverage in national top-tier and trade outlets, such as Modern Healthcare, Forbes and Home Health Care News, as well as hyperlocal outlets, such as The Columbus Dispatch, The Pueblo Chieftain and the Lubbock Avalanche-Journal. The RH team engaged with and supported 10 individual franchise owners with a mixture of regional media outreach, byline placements and national trade interviews.
Edifecs, a leading healthcare technology company, partnered with RH Strategic to raise Edifecs’ profile as a top workplace and attract the best IT professionals in a hyper-competitive job market. The RH team weaved the ideals of healthcare reform, specifically healthy working and living, into a PR campaign designed to secure Edifecs’ status as a leading company and employer that cares deeply about the health of its workforce.
Results: RH Strategic secured 11 pieces of unique coverage reaching an approximate audience of nine million readers and viewers. The team also nominated and won several workplace awards for Edifecs including the Silver Winner in the 2014 Best in Biz Awards’ Best Place to Work; GeekWire Awards “Geekiest Office” and Silver Winner of Seattle Business’ Community Impact Awards in the Sustainability in Business Operations category.
Carena, a telehealth platform partner for health systems, hired RH Strategic to rapidly build the company’s brand and expand market share ahead of an anticipated acquisition.
Results: RH Strategic led a multi-pronged PR approach for Carena including momentum announcements, editorial content creation, a two-day DC influencer tour, comprehensive speaking and awards programs, promotion of Carena’s health system partners, policy tracking, and ongoing media relations and briefings. RH Strategic secured coverage in U.S. News, Becker’s Hospital Review, Modern Healthcare, Politico and Health IT News, amongst others.
To provide you with a custom PR program that plugs into your current marketing strategy and drives results in the healthcare industry, we need to understand your challenges and business goals.
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