The technology industry is at an inflection point.
On the cusp of significant change and innovation from AI and other rapidly advancing technologies, companies need smarter strategies to support sales teams, gain interest from investors, influence policy, increase market share and recruit top talent. We’re a specialized tech PR agency that communicates our clients’ expertise, shares insights and contributes to the tech industry’s most important discussions.
What is Tech PR?
A new economy is being born. As businesses grapple with labor costs, supply chain disruptions, cautious investors, cyber threats, reputation management and cloudy economic forecasts, advanced technologies and business processes are morphing into something new.
Tech PR is the strategic art of shaping and managing the narrative of technology innovators and their products and services. In today’s digital economy, effective tech PR is the secret sauce behind leading-edge companies and big-name visionaries. It blends industry expertise with smart communication strategies that ensure the right stories are told in the right way to the right people.
When companies effectively communicate the features, benefits and the why of their products and services, they can engender trust, reach their target audiences and enable new ideas.
“People don’t like to do business with companies they’ve never heard of. RH Strategic—through a combination of strong IT security domain expertise, media smarts and grit—has been instrumental in positioning Orca Security as the cloud security innovation leader, growing our client base and shortening our sales cycles.”
-Elias Terman, former SVP Marketing for Orca Security
A Proven Solution
We work with innovative brands to define and lead markets with creative, data-driven PR campaigns that earn results and move the needle on growth.
Our approach is based on a deep understanding of the technology landscape and effective communication strategies across a range of sectors, including cybersecurity, fintech, cloud-native solutions, and more. We built our solutions around a multi-faceted, proven approach that advances our clients’ business objectives.
- Integrated communications campaigns: The best outcomes are driven by purposeful planning that aligns integrated PR and marketing strategies with business goals. Our campaigns are designed to balance content types and distribution channels so our clients win media mindshare and key audience visibility.
- Strategic brand awareness: We develop cost-effective media strategies that work in tandem with your marketing and sales teams’ priorities to maximize resources and get strong, independent voices saying the right things about your brand.
- Thought leadership: Elevate experts with high-profile media opportunities that help your company actively engage in the most influential conversations. We design story strategies around your brand’s key figures to showcase their big-picture vision and expertise with a narrative that resonates across the technology sphere.
Our team has deep expertise across cybersecurity, compliance, AI, ML, data and analytics, public affairs, policy and government engagement.
Real Results for Technology Brands
Integrated PR Strategy Brings AI to the Forefront
Key Results:
- Developed front-page SERP presence as a top AI chatbot in Education
- Secured invitation to speak at Fortune Brainstorm Tech Summit
- Expanded into three new market verticals
- Secured top-tier coverage in New York Times, Fortune, Fast Company and VentureBeat
Juji, an AI chat company, needed to strengthen its brand awareness to expand its business into more companies and universities. The company partnered with RH Strategic to create an integrated, omni-channel communications plan. RH Strategic put Juji’s growth-focused narrative in front of prospects, influencers and industry through media, speaking engagements and social media promotion. The steady stream of earned media in national and tech media resulted in a high Google ranking, new business leads and an invitation to speak at Fortune Brainstorm Tech Summit.
Why RH Strategic
We represent clients across every corner of the technology industry. Whether we’re positioning a cybersecurity company in national conversations about c-suite security concerns, quantum computing or influencing policymakers on behalf of a Fortune 50 company to foster AI innovation, we bring specialized experience in building brand awareness, developing thought leaders, and driving real business results through strategic communications.
With offices in Seattle and Washington, D.C., we have a nationwide presence and additional global reach via membership in the Worldcom Public Relations Group.
Ready for results-driven PR growth?
Contact Us for More Information
In order to provide you with a custom PR program that plugs into your current marketing strategy and drives results in the tech industry, please fill out the form.
