With more than 30 years of experience in computing networking and tech innovation, New York Times bestselling author Maciej Kranz is a pioneer in the Internet of Things (IoT) industry and wrote the book “Building the Internet of Things.”
In 2017, while serving as the Vice President of Strategic Innovation at Cisco Systems, Kranz sought to elevate his position as a leading voice on emerging technologies around the globe. Even after the successful launch of his book, he had so much more insight to share with the world on how enterprise IoT, artificial intelligence, blockchain and other technologies were converging to transform our lives for the better.
Having led multiple PR programs for industry vertical groups within Cisco over the previous decade, the MIX PR team (now part of RH Strategic) engaged Kranz to take his executive profile as a thought leader to the next level. We developed a robust thought leadership program consisting of a regular cadence of media relations, speaking opportunities at industry events, drafting and securing contributed articles in top-tier media outlets, and supporting his social media engagement efforts, including a large and active LinkedIn group focused on building the industrial IoT ecosystem.
Results:
In the next year and a half, our team secured more than 115 pieces of global media coverage for Kranz, including contributed articles in top-tier outlets, such as Harvard Business Review, the World Economic Forum blog, Forbes, eWeek, Network World, Real Leaders, Computer Business Review and EE Times, to name a few. He was featured in video interviews on popular online streaming channels, such as Cheddar and SiliconAngle’s The Cube, and was invited to speak at Commonwealth Club of California, the nation’s oldest and largest public affairs forum. Today, Kranz is recognized worldwide as a pragmatic visionary on industrial IoT and corporate innovation. His work continues to be cited throughout top-tier technology and business press.
