At RH Strategic, we believe the best results are built on relationships, whether with clients, the media or partners. When a client took a new role with emerging cloud security company Orca Security, we were honored to be his first call to help fuel its explosive growth and promote its latest funding round.
Investors were impressed by Orca Security’s ability to provide deep visibility into public cloud environments, such as AWS, Azure and GCP, without the operational costs of agents. With the company’s unique, patent pending SideScanning technology, enterprise IT teams are now able to see all the assets in their environment and detect vulnerabilities, malware, lateral movement risk and more.
To drive broad awareness of Orca Security’s revolutionary product and its new round of funding, we developed and led an integrated global media relations campaign and social media launch in coordination with Orca Security’s three venture capital firms. By working together with these VC partners, we were able to elevate brand awareness for Orca, thus achieving substantial visibility for the company’s unique technology and growth trajectory.
Results
In total, RH Strategic earned Orca Security more than 50 pieces of coverage in top-tier national and technology trade outlets, including TechCrunch, Business Insider, The Wall Street Journal, Reuters, Fortune, Axios, BetaNews, SecurityWeek, Dark Reading and more. We built on top of this media success with an integrated social media campaign that amplified reach, engagement and coverage across Orca Security’s social channels, as well as those of its VC partners. As a result, Orca Security gained hundreds of new social followers.
