In the last decade, education technology has transformed the learning experience. The introduction of lesson gamification, SMART devices, virtual and augmented reality, and software infused with Artificial Intelligence and machine learning have all created new opportunities to make the education experience more personalized for students, more efficient for educators and more data-driven for district administrators. All of this innovation continues to capture the attention of investors, lawmakers and influencers alike.

While technology pushes the industry into a new era of learning, these innovations have also sparked new discussion on how screen time impacts student health, whether technology creates a more equitable learning environment for students and how to protect school district infrastructure from cybersecurity threats to ensure student data remains secure.

These discussions make it clear that the education industry is not short of stories to tell, which increases the need for education innovators to develop an effective public relations strategy that gets in front of the right influencers, investors, reporters and sales territories at the right time in the right place. That’s where RH Strategic comes in.

RH Strategic has been working in the education technology sphere since the firm’s inception and has successfully helped numerous companies launch new products and services, create coordinated communication campaigns around major funding announcements and raise the profile of ed tech executives as education visionaries. RH Strategic has significant K-12 expertise, influential contacts and a passion for education technology that drives us to insert our clients into the right conversations, often inspiring new discussions along the way.


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Sample Media Coverage


Relevant Blogs


Education Case Studies

DreamBox Learning: Becoming an Undisputed Industry Leader

After securing $130 million in funding from TPG’s The Rise Fund, DreamBox Learning, an online math program designed to complement classroom instruction and improve achievement for students in grades K-8, enlisted the help of its PR firm, RH Strategic, to develop a PR strategy around the announcement that drove awareness and sales in target markets.

Results: The RH team created a coordinated campaign leveraging the funding announcement to both position DreamBox as the undisputed leader in instructional math technology and to raise the profile of DreamBox CEO, Jessie Woolley-Wilson as a leading visionary in education. RH Strategic secured 104 earned media placements (including syndications) in outlets including The Wall Street Journal, Fast Company and EdSurge, ultimately reaching an online monthly readership of 1.91 billion readers. The team also secured high-profile media and speaking opportunities for DreamBox CEO, Jessie Woolley-Wilson, including a fireside chat at the GeekWire Summit, which resulted in 21 articles and 836 social shares.

GCI Education: Building a Thought Leadership Brand

General Communications Inc, or GCI, a telecommunications corporation operating in Alaska, tasked RH Strategic with bolstering the company’s voice in the education industry and raising awareness about the company’s innovative education initiatives.

Results: RH Strategic elevated the profile of the company by establishing one of GCI’s seasoned educator and senior executives as a thought leader in the education space. The RH team developed a custom blog on behalf of the executive that highlighted the impact of GCI’s education initiatives, created compelling and engaging social media content and submitted the executive for several education awards.

"For over ten years, David Herman, John Raffetto and their team have been instrumental in the success of our Government, Healthcare and Education markets. Their expertise in out-of-the-box marketing and PR, and strategic planning are by far the best I've experienced. Without reservation I would highly recommend this team."

Dr. Pam Lloyd Vice President, Corporate Strategy, GCI May 5, 2014

Classcraft: PR to Make Big Noise for a Budding Startup

Classcraft, a teacher-founded platform that gamifies classroom management to more deeply engage students in their own learning, was a small startup with a lot of potential. Pockets of teachers across the globe were discovering the platform through word-of-mouth and raving about it, but Classcraft needed to reach a larger audience. Classcraft wanted a partner to develop a PR strategy that integrates seamlessly with other strategic initiatives and generates substantial visibility among prospective customers and their influencers.

Results: Within months, RH Strategic earned more than 20 pieces of coverage that reached key influencers and those who make education technology buying decision. Classcraft was featured in top education publications like District Administration, T.H.E. Journal and EdSurge. The company also received mentions in top-tier media like HuffPost and Fortune. Coverage of Classcraft, which landed in outlets that combined reach more than 270 million readers each month, received more than 2,000 shares on social media.