Fintech and the financial services industry are rapidly transforming to seamlessly integrate into our lives. Buoyed by AI, analytics, personal financial management software (PFM), IoT, voice banking, and banking as a service, these digital banking technologies are accelerating the change.
In the coming years, payments will shift from cards and phones to biometric systems and wearables, making transactions effortless. This transformation is evident in the adoption of emerging fintech innovations that allow devices to perform financial actions autonomously.
Financial tools and apps are also evolving to help people increase their savings, make better budgeting decisions and optimize their portfolios. Financial institutions are improving how they provide real-time financial advice, while banking-as-a-service and fintech partnerships blur the lines between banks and other industries, embedding banking into everyday experiences.
At RH, we share our client’s vision of building a better tomorrow. We partner with fintech companies to craft compelling narratives and create communications strategies around their innovations that break through a crowded marketplace of ideas and solutions.
By engaging top-tier media, analysts, and investors, we build thought leadership and brand visibility that drives sales, product promotion, and other key objectives. We also regularly develop research and PR campaigns that target the financial services vertical from a cybersecurity and regulation perspective to help our clients win mindshare in front of this key audience to support growth.
OneSpan, the global leader in securing remote banking transactions and digital fraud prevention solutions for financial institutions, tasked RH Strategic with developing a public relations strategy to increase its brand awareness and position as a leader in anti-fraud and digital identity protection solutions.
Results: Over two years, RH Strategic has secured more than 400 pieces of earned media coverage in national top-tier and trade publications, including Forbes, ABC7 Chicago, American Banker, TechRepublic, Axios, ABA Banking, CSO, Fintech Impact Podcast, SC Magazine and TechTarget.
The RH Strategic team consistently secures executive interview opportunities, media and byline placements in top-tier publications. We also recently developed a successful media campaign for OneSpan’s Global Financial Regulations Report that secured more than 26 pieces of standalone coverage and built its thought leadership around compliance trends.
To provide you with a custom PR program that plugs into your current marketing strategy and drives results in the fintech industry, we need to understand your challenges and business goals.
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