Any company that has ever responded to a government RFP knows a host of strict requirements make it tough to differentiate your brand against the competition, especially if you sell complex technology.
Apollo Video Technology, a provider of mobile video surveillance solutions in a highly competitive, RFP-driven market, faced exactly that challenge when they asked for our help back in 2008.
At RH, we made it our mission to ensure whenever Apollo Video Technology responds to an RFP, government buyers know the “gold standard” brand in the mobile video surveillance industry is asking for their business.
One of the keys to our success, besides our long familiarity with the technology and public sector markets, has been the engaging case studies we have written for Apollo’s marketing team. We have also helped the company’s CEO and other executives win speaking engagements at high-profile industry events, including several American Public Transportation Association (APTA) conferences. All of which has garnered substantial media coverage for the company in industry trade publications such as METRO Magazine, Mass Transit and Government Security News.