Dragonchain, Inc., a blockchain technology developed at Disney, launched to dramatically simplify the blockchain and make it readily accessible to start-ups at all levels of sophistication.
To launch and fund the product, the company kicked-off the first US-based Initial Coin Offering (ICO) structured so unlike others before it – an ICO that makes cryptocurrency fair and accessible to all, void of extreme fluctuations and unpredictable volatility, made this launch ripe for attention from media.
RH Strategic was brought on to catapult Dragonchain’s platform, project incubation and professional services into the mainstream – namely investors and the business and tech communities. Through a focused media relations strategy, in less than two months, Dragonchain became a house hold name of crypto nuts and tech industry risk takers, and left many investors shelling out thousands for “Dragons” in the next big opportunity for blockchain.
Results
News of the ICO, founders and unique value of the offering was reported on by leading business and tech innovation media including Business Insider, Inc. Magazine, GeekWire, VentureBeat, Bitcoinist and Cryptocoinsnews.com. These media results, seen by an estimated 416 million monthly viewers carried the start-up through an extremely successful ICO totaling $12.8 million.
