You have been working hard for months, maybe years, to get a new product or company ready to launch. You want a big bang—an explosion of attention that keeps expanding. The stakes are high. You have to get it right.

We will

  • Help you plan a well-orchestrated launch sequence that supports specific business objectives and meets your criteria for launch success.
  • Clarify and differentiate your market position vs. the competition or in an unclaimed niche.
  • Amplify your launch in the media through pre-launch briefings and exclusive coverage in a top-tier outlet.
  • Plan and manage a launch event that draws media and industry attention to your product or company.
  • Join forces with you to light up social media (selected blogs, Twitter, LinkedIn) and inspire your employees to share with their networks.
  • Develop a variety of assets to further power your launch–websites, videos, product demos and other marketing collateral.

Services

  • Business strategy
  • Campaign planning
  • Customer evidence
  • Hosted events
  • Identity & branding
  • Market research
  • Marketing collateral
  • Media tours
  • Media training
  • Messaging
  • Presentations & speeches
  • Press & analyst coverage