D.C. is different. It is a multi-billion dollar marketplace that runs on a high octane mix of news, policy, regulation, elections and world events. Many media outlets cover issues with a special focus you don’t see elsewhere and with words that can sway and disrupt the conventional wisdom on a contract worth millions. At the same time, many national news organizations reach a global audience from their headquarters here.
Companies with innovative new solutions for public sector have to do more than respond to RFP’s. Even more than other PR arenas, D.C. is about building relationships, earning trust, positioning company experts as go-to sources for reporters looking for insightful comments on issues and current events. D.C. is also about working the long game; effective PR campaigns in the public sector can take years instead of weeks or months.
We get all that. We get D.C. We have been embedded here for many years. Our team is a vigorous hybrid mix of former government agency spokespeople, lobbyists and think tank researchers. We speak fluent public sector. We know how to identify the right channels and outlets, develop precise messaging and act at just the right time to influence decisions in the public sector. We have worked with many different agencies and branches of government, seen reams of regulation and policy come and go and learned from hard-won experience which PR strategies get real results in the public sector. We can help you be heard in Washington.