Nothing you say about yourself carries as much weight as what others say. That’s why when it comes to building credibility and boosting brand awareness, developing an awards program can provide the social proof you need to supercharge your PR initiatives. Your clients, prospects and future employees rely on these recognitions in deciding whether to…
Over the past year, our healthcare PR pros have noted an important shift in public interest in healthcare narratives. Before, highly technical or specialized news was primarily found in trade outlets with an industry audience. Today, they’re everywhere, from the evening news to the front pages of national newspapers. What used to be considered niche…
