For healthcare companies, seasonal disease surges create a distinct communications challenge. During periods of increased health coverage due to seasonal illness outbreaks, your messaging risks getting lost in the conversation. As waves of COVID-19, norovirus, RSV and H5 bird flu drive media coverage, healthcare companies need thoughtful strategies to ensure their business communications remain effective….
The market for women’s health is massive and growing—and reporters are taking note. The femcare market (think products such as pads and tampons), combined with fertility, contraceptive and menopause markets, is valued at more than $66 billion. Femtech, a term coined in 2016 by Danish entrepreneur Ida Tin, represents a new category within the health…
