For healthcare companies, seasonal disease surges create a distinct communications challenge. During periods of increased health coverage due to seasonal illness outbreaks, your messaging risks getting lost in the conversation. As waves of COVID-19, norovirus, RSV and H5 bird flu drive media coverage, healthcare companies need thoughtful strategies to ensure their business communications remain effective….
Education is a critical aspect of any public health PR campaign, especially if you want your target audience to do something with the information you’re providing them. This is true whether you’re trying to increase awareness of a disease and its symptoms, like the ‘foot attack’ they’ve never heard of, help a specific demographic understand…