We are fortunate to have our fingers on the pulse of two of the country’s major business and tech hubs: Washington, D.C. and Seattle.
This bi-coastal approach can provide great value to our clients, especially when they seek engagement with industry influencers on policy and federal business as well as technology (including health IT, EdTech and cybersecurity) and innovation. This combination gives us the ability to deliver unique results.
An Epicenter of Tech
For one of our clients, a Seattle-based healthcare technology company, our presence and expertise in both markets is paying off in spades. Our proximity to the client gives our team the access to subject experts and information as if we worked down the hall. And at the same time, our knowledge of the D.C. healthcare influencer market has connected the client with many of the most important policy-driven organizations, influential non-profits and top-tier media outlets.
Having the client team nearby in Seattle means we can operate a high-functioning PR engine. We closely collaborate on media relations with regional, local, trade and national top-tier press, social media campaigns and executive thought leadership opportunities including speaking events and contributed content.
Your D.C. Insider
Our D.C. presence and inside-the-beltway connections have allowed us to secure a series of meetings for this client that would typically be a far reach for other PR firms. That’s because our D.C. team is well-connected with the influencers who matter in healthcare, including the American Telemedicine Association, CMS Center for Medicare & Medicaid Innovation, the Healthcare Leadership Council, Deloitte Center for Health Solutions, Health IT Now and others.
We look forward to sharing the successes that stem from our bi-coastal expertise, including media engagement results and a tour with D.C.’s most influential minds in healthcare. Programs and campaigns like this excite our clients; many are thrilled to take advantage of our understanding of how D.C. works and our constant immersion into the latest technology trends. Our unique public relations perspective and creativity yields our clients and partners results that go beyond communications. They help transform companies into market leaders.
Ready to take a bi-coastal approach to PR? We’re happy to help!
Leave a comment below, or tweet us at @RHStrategic with the hashtag #RHetoricBlog.
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RH Strategic is a Seattle and D.C.-based communications firm providing strategic public relations for innovators in the technology, public sector and healthcare markets.
