As the business at RH Strategic grows and makes moves to adapt and respond to the ever-changing field of communications, so do the people that make us a success. After all the meetings, strategic planning efforts, events and announcements are complete, what we’re left with is a team that knows more today than they did…
Every decade, the opportunity for technology to dramatically impact society manifests itself in a new way. In the 1980s, the personal computer democratized access to productivity enhancing tools like WordPerfect and Lotus 1-2-3. The 1990s saw the advent of the internet – first with AOL and Prodigy, then Netscape – and suddenly we were all…
This year the convergence of conferences our clients are attending and our staff are supporting has grown to epic proportions. Okay, maybe not epic, but given the snowy winter this year, these conferences could not have come at a better time to drag folks out of the doldrums. Nearly all of our clients will be…
These are heady times in the public relations industry with news of layoffs at some of the larger firms and the continued transformation of traditional media practices by social and digital. At RH Strategic, we have always been proud of our position in the PR landscape; our ability to garner great results; and our success…
Having spent 16 years in DC, providing consulting services to a bevy of clients looking to differentiate themselves from the din, I can reliably say that the challenge of succeeding in DC has never been so difficult (though the reward so great!). The high spending days of the 2000’s led to a glut of companies…
Last week I attended the American Telemedicine Association (ATA) annual conference in Austin. For over 10 years I have been going to this conference – in person and remotely – to keep abreast of the latest developments in this unique segment of the healthcare IT industry. More Than an Academic Experiment As has been the…
As part of an ongoing series, I will be discussing how differing perspectives can create opportunities and challenges in driving success in customer representations, communications efforts, messaging approaches, and marketing strategies. This segment on Perspectives focuses on measurement and some pitfalls that may occur if shifting expectations are not carefully monitored. On Measuring Success The…
This year, HIMSS was remarkable for many reasons. For me, it re-introduced the city of New Orleans and (after multiple negative experiences) the allure the city can have. It also represented a personal success in winning an iPad Mini from Cigna – thanks to 42,000 steps in a 24-hour Fitbit competition. But, more importantly, sitting with clients in…
Trends abound in technology. On a daily basis, I watch the transformation of multiple industries (healthcare, education and government, to name a few). What strikes me is the recent transcendence of a few key trends beyond each of these markets. A few weeks ago, I attended a conference for the legal technology industry – an…
Are you a public relations professional? Are you looking for terrific opportunities to work in a hands-on environment and generate meaningful results for innovative companies in technology, healthcare, and government? If so, I may have a job for you. RH Strategic is looking to hire an account executive, senior account executive, and account supervisor. We…
If you are an experienced PR professional in the Seattle or Washington, D.C. area, send us your resume: jobs@rhstrategic.com. We are looking for talented pros who have agency experience and two or more years in the PR/communications industry. Business is great, so please let us know if you are interested in joining the team!
If the fourth quarter of 2011 was any indication of the economy, things are looking up for 2012. I am happy to report an expansion of staff in our Washington, D.C. office, with the recent hires of Will Rodger and Lianna Catino. John spoke of Lianna in a recent post, so I will not revisit…
