Product announcements are no doubt an exciting time for a company, its stakeholders, partners and PR team. We recently completed a project for Swan Island Networks and its announcement of TIES for Microsoft CityNext – a partnership built to help local and regional governments “tie” together a wide spectrum of existing information, from both public…

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Thought leadership has become a big part of organizations’ communications mix, even for companies like our clients who are selling solutions to government agencies and other businesses, especially here in DC. The idea behind thought leadership is to take the focus away from products and direct it towards the underlying issues that our clients’ solutions…

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These are heady times in the public relations industry with news of layoffs at some of the larger firms and the continued transformation of traditional media practices by social and digital. At RH Strategic, we have always been proud of our position in the PR landscape; our ability to garner great results; and our success…

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The problems with Healthcare.gov will no doubt eventually be repaired by IT pros, but the damage to reputations will sting for years to come. The challenge for the contractors involved is that the standard crisis communications playbook simply doesn’t apply in these situations. This playbook says that in a typical crisis where a corporate reputation is…

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The revelation that the same background-checking firm vetted National Security Agency leaker Edward Snowden and Washington Navy Yard shooter Aaron Alexis has made me think about the importance of support and trust in a process.  Trusting a team, and each individual member, to do the right thing without much supervision is something that most employees…

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