If the fourth quarter of 2011 was any indication of the economy, things are looking up for 2012. I am happy to report an expansion of staff in our Washington, D.C. office, with the recent hires of Will Rodger and Lianna Catino. John spoke of Lianna in a recent post, so I will not revisit…
For a PR firm, the hardest mission is helping clients simplify their messages. The USDA’s “MyPlate“, which replaces the maddeningly complex and therefore uselsess food pyramid, is a brilliant example of successful message simplification. A food nutrition purist can find many faults with the MyPlate – it’s too simple, it leaves out all of the…
One cannot help but appreciate innovation’s role in an emergence from a deep recession, but President Obama and China and others have kicked this theme into high gear for 2011. What does this mean for the technology industry, and for those of us who are in the business of developing public relations campaigns to support…
The Washington Post’s Howard Kurtz has written a revealing column on the machinations he and his fellow reporters must go through to cause their articles to show up in Google search results. We go through a similar process when we write press releases, and it can challenge a copywriter’s sensibilities. Unfortunately for the Post, it…
The books are closed on 2009, and the various account teams at RH Strategic have been busy working with clients on their 2010 PR and marketing plans. Here are some tactics we are recommending to clients and anyone else who wants to compete more aggressively for business in the healthcare, government, and technology markets this…
I’ve had this book on my shelf for several years: The Fall of Advertising & The Rise of PR. I dusted it off today after reading a New York Times story indicating the book’s prophecy is closer than ever to being realized. When the book was written, in 2002, the term ‘social media’ was not…
A new study is out today that shows 48% of a tech company’s brand value is tied to media coverage. Other sectors such as automotive, financial services and apparel rely less on PR to build brand. The study appears to focus primarily on consumer perceptions, so while it is informative for B2B marketing it may…
The first debates revealed a huge gulf between the candidates’ messaging styles. While McCain is deeply savvy on policy nuances and could entertain any audience of policy wonks for hours, Obama cuts through the white noise and reaches right to the individual voter’s pocketbook. Look at each candidate’s response to the moderator’s question about what…
