A new study is out today that shows 48% of a tech company’s brand value is tied to media coverage. Other sectors such as automotive, financial services and apparel rely less on PR to build brand.
The study appears to focus primarily on consumer perceptions, so while it is informative for B2B marketing it may not be entirely representative. However it’s still a good data point to factor into marketing planning.
As CEO, John is a trusted adviser to businesses seeking to build their brands, manage their reputations, and connect with decision-makers.
RH Strategic won a 2022 Washington's Best Workplace award from the Puget Sound Business Journal
2022 PSBJ Washington's Best Workplace – WINNER January 8, 2017
RH Strategic won a 2022 Bronze Bulldog Award in the category of Best Public Affairs Campaign for its work with client Cyber.org on creating standardization around K-12 cybersecurity education.
2022 Bulldog Award: Best Public Affairs Campaign - Bronze WINNER January 12, 2017
RH Strategic won a 2022 Gold Stevie Award in the category of Healthcare Campaign of the Year for its work with client PlushCare on positioning as the leader in virtual primary care and mental health provider.
2022 Stevie Award: Healthcare Campaign of the Year - Gold WINNER January 15, 2017
RH Strategic won a 2022 Gold Stevie Award in the category of Public Affairs Campaign of the Year for its work with client Cyber.org on creating standardization around K-12 cybersecurity education.
2022 Stevie Award: Public Affairs Campaign of the Year - Gold WINNER January 20, 2017
RH Strategic won a 2021 Washington's Best Workplace award from the Puget Sound Business Journal
2021 PSBJ Washington's Best Workplace – WINNER January 22, 2017
RH Strategic won a 2021 Silver Stevie Award in the category of PR Campaign of the Year in Healthcare for its work with client MVP Health Care on “Innovating to Support Business Continuity and Ensure Employee Safety”
2021 Stevie Award: PR Campaign of the Year in Healthcare - WINNER February 7, 2017
RH Strategic won a 2021 Bronze Stevie Award in the category of PR Campaign of the Year in Technology for its work with client Orca Security on “Media Relations to Fuel Growth, Attract Investment, Fund Market Ambitions”
2021 Stevie Award: PR Campaign of the Year in Technology - WINNER March 7, 2017
RH Strategic won a 2020 PRSA-National Capital Excellence in Communication Award in the category of “Media Relations” for its work with client Wi-Charge on Charging up Wi-Charge's Visibility at CES
2020 PRSA National Capital Excellence in Communication Award - WINNER April 20, 2017
RH Strategic won a 2020 PRSA-Puget Sound Totem Award in the category of “Public Relations Program” for its work with client Integris on Software Data Maturity Privacy Study Launch
2020 PRSA Totem Award – WINNER April 25, 2017
"For over ten years, David Herman, John Raffetto and their team have been instrumental in the success of our Government, Healthcare and Education markets. Their expertise in out-of-the-box marketing and PR, and strategic planning are by far the best I've experienced. Without reservation I would highly recommend this team."
Dr. Pam Lloyd Vice President, Corporate Strategy, GCI May 5, 2017
"RH is key to our PR success. They are strategic, creative, and results-driven – and they enhance results by leveraging their understanding of marketing and government relations. Most importantly, they are a truly devoted partner. We consider them members of our in-house team.”
Tom Gann Vice President, Public Policy, McAfee May 22, 2017
RH Strategic won a 2020 PRSA-Puget Sound Totem Award in the category of “Public Relations Component” for its work with client GCI on ThinkArctic Podcast Revamp: Elevating Arctic Issues Through New Storytelling Techniques
2020 PRSA Totem Award – WINNER June 17, 2017
“RH has helped our brand become the gold standard to which all others are compared. RH has always understood this as the top objective and delivered - through content development and effective public relations results.”
April Johnson COO, Apollo Video Technology June 25, 2017
RH Strategic won a 2019 PRSA-Puget Sound Totem Award in the category of “Institutional Programs” for its work with client DreamBox Learning on advancing education through investment
2019 PRSA Totem Award – WINNER August 17, 2017
RH Strategic won a 2019 PR Daily award in the category of “Best Niche Campaign” for its work with client Intel on campaign that targeted legislators and regulators to support federal privacy legislation
2019 PR Daily Best Niche Campaign – WINNER October 17, 2017
“RH Strategic shows that PR really can supercharge a marketing program and help close deals. Their cybersecurity expertise and media savvy have placed our brands in places we wouldn’t have thought possible just a few months ago.”
Jaffrey Ali VP Marketing & Product Strategy, Haystax Technology February 4, 2018
"In just a few short months of working with RH Strategic, we’ve seen better quality and more frequent media placements than ever before. The team is proactive and responsive, strategic, quick on their feet, and incredibly professional. I can’t ask for a better agency partner!"
McLean Robbins Director of Content Strategy, MBO Partners May 5, 2018
"RH Strategic was a critical partner in the launch of Baraja's industry-shifting autonomous driving technology, helping our team introduce both the company and product to key media across two continents. Their work helped to drive high-quality media coverage like TechCrunch, Wired, and CNET."
Nick Langdale-Smith Vice President, Business Development, Baraja September 8, 2018
“The RH team truly understands our business and has been central to the gains we have seen in brand preference and brand awareness among our clients and candidates. I love their proactive approach, creativity and their can-do approach to public relations.”
Kathy Van Pelt VP, Strategic Marketing, Randstad Technologies November 18, 2018
"As I've worked with RH over the last several years, they've done a really great job of understanding our business and then finding channels for us to communicate with a larger audience. I feel really comfortable with the people there and with the level of support we get from them."
Tom Pendergast Chief Strategist; Security, Privacy, and Compliance, MediaPro November 27, 2018
“RH Strategic’s public sector PR program has placed Intel Security, and before that McAfee, front-and-center in the federal cybersecurity conversation. They have generated more than 350 unique articles, reaching an estimated audience of more than 100 million people.”
Sal Viveros Sr. Director, Public Sector PR, Intel Security December 22, 2018
“The RH team continuously challenges us to look at things from a different perspective than our own. Be it the channels and tools we use to take our story to market, or the way we tell the story itself, it is always a fun, creative, and enlightening process that they lead and then execute on.”
Roei Ganzarski President & CEO, BoldIQ March 20, 2019
“RH Strategic does an excellent job of understanding my business objectives and media targets. They worked with me to stratify a tactical PR/media plan to help elevate my company's voice in the healthcare space. Through our work together, we met this goal and positioned my company as a leader in healthcare.”
Chris Mateo Director of Integrated Marketing, Carena, Inc. April 15, 2019
“In nearly 8 years of working with RH Strategic, they have always performed with creativity, quality and speed, resulting in frequent and meaningful media coverage. Each client gets senior level attention, coupled with subject matter expertise – a winning approach from strategy setting to tactical execution.”
Jamie Gier Chief Marketing Officer, SCI Solutions September 18, 2019
“We receive calls from media, analysts, and event organizers who now seek our expertise and opinion because the RH team has been effective at positioning our brand as the industry leader. They are key to our marketing and communications planning process, and deliver public relations results that are highly valued by our team.”
Jeri Owen Sr. Director, Communications and PR, MorphoTrust Washington,DC October 29, 2019
