In a time when public trust in our largest institutions is flat, business leaders have a unique opportunity to rebuild credibility by becoming the face of their organizations, offering a human voice to important issues and moving beyond an impersonal corporate tone.

However, it’s not enough to simply share ideas—they must be relevant and resonant, delivered through a well-crafted strategy compelling enough to influence an audience’s perception or move them into action.

That’s why today, RH Strategic is excited to announce the launch of its expanded Executive Thought Leadership (ETL) program. Rooted in nearly two decades of successful RH Strategic thought leadership campaigns, this enhanced offering reflects our proven history of elevating leaders to the forefront of their industries.

From the beginning, RH Strategic has focused on working with clients that are changing the world through action, innovation and new ways of thinking. As strategic counselors, creative partners and expert communicators, we understand that strong beliefs require equally strong execution to establish credibility and stand out in today’s crowded marketplace of ideas.

The RH Strategic ETL program is designed to position senior executives as authoritative voices who educate, enlighten and inspire key audiences to tackle our most pressing challenges. With a customized thought leadership platform, executives can engage directly with journalists, partners, customers and other stakeholders, sharing their vision on behalf of their company.

This is not just corporate thought leadership—rather, it’s an executive’s unique perspective on issues like the future of privacy in the U.S., equity in education and how we can fix our healthcare system. Our program equips a highly credentialed and credible expert with the tools to share their important, compelling and relevant vision that can galvanize audiences—in other words, their “why.”

The foundation of the ETL program is also the undercurrent of our strategic impact approach. A successful program begins with comprehensive campaign development, supported by a multi-part framework for evaluation, benchmarking and storytelling. From there, the program is broken into three tiers that build upon each other and meet a variety of needs:

  • Social Media Thought Leadership: Establish an executive’s voice in their industry on social media through regular content creation, personal branding, community interaction, strategic storytelling and audience engagement.
  • Foundational Thought Leadership: Take the executive’s influence to the next level by amplifying their presence and impact in the industry via earned media and speaking opportunities.
  • Comprehensive Thought Leadership: Position the executive as a leading industry voice with a strong, multi-channel internal and external presence.

Now more than ever, leaders have a business imperative to build trust with their stakeholders. By sharing their perspective on their areas of expertise, they are better positioned to catalyze their most influential audiences to think differently.

To explore RH Strategic’s ETL program and understand how it can elevate your brand’s communications strategy, visit our Thought Leadership solution or reach out to info@rhstrategic.com to request a conversation with one of our thought leadership experts.

***

RH Strategic is a Seattle and D.C.-based PR agency with a nationwide presence and additional global reach via membership in the Worldcom Public Relations Group. We provide strategic public relations for innovators in the technology, government, healthcare, and social and environmental impact markets.