TL;DR: This year’s Climate Week revealed where the white space in sustainability communications still exists: food systems as climate solutions, urban farming as infrastructure, and nature-inspired innovation. For brands that can pair compelling narratives with clear action plans, these stories are open territory. Climate Week NYC always brings bold visions and big announcements. Net zero…
Some time ago, on behalf of SunEdison, I served on the communications committee of Solar Energy Industries Association. At that time, pretty early in solar’s PPA market development, we informally discussed questions around the impact and lifecycle of solar panels. The industry knew about the upcoming wave of panels that would “age” out of efficient generation,…
