Now that COVID-19 has completely changed the way we live and work, marketing and communications professionals have the opportunity to shift their strategies to meet the demands of a reimagined market. With social distancing guidelines still in place and stay at home orders slowly being eased in many states, the way businesses engage with customers…
Successful integrated marketing starts with a cohesive message. Whether organizations are selling to other enterprises, consumers or potential investors, they first need to define their brand story, then relay it consistently across strategies. But a one-size-fits-all approach won’t work. We believe the best outcomes are driven by purposeful planning that aligns integrated PR and marketing…
