Everybody wants PR, but what does it really mean to have a PR firm on retainer? Unless you have only a short-term need, such as handling an unexpected crisis, a PR and communications firm will be a long-term strategic partner and integrate closely with your marketing and leadership teams. If you want the most out…
For many, having a PR firm on retainer is a signifier of being established as a company. But not every organization needs a PR firm or is ready to invest in PR. So, how do you know when you need PR? Here are some situations that indicate you may be ready. Time-sensitive Situations A crisis…
