Is the news business dying or booming? If you still read newspapers, you may subscribe to the notion that important news has been overtaken by social media clickbait and âBreaking Newsâ banners perma-seared onto cable TV. Weâre not going to deny it: itâs ugly for the old guard of the news business. Yet beneath the…
The 90th Academy Awards are right around the corner, and one of the leading contenders is Steven Spielbergâs The Post, a nail-biting and in-depth look behind The Washington Postâs 1971 decision to publish the top-secret Pentagon Papers. In todayâs hot-bed environment of âfake newsâ labels and increasing attacks on the press, this film resonates more…
Most media-savvy public relations professionals understand the 24-hour news cycle and know stories will fade in and out of relevance throughout the day, prompting news outlets to rush to deliver the latest news to stay ahead of competitors. However, PR pros should also be aware of another trend that can earn their client sustained coverage:…
