For most organizations, branding is not top of mind right now. However, after the storm clears and the clouds part, we will see companies wanting to tell their stories and, in some cases, share what they learned from the COVID-19 pandemic and how they navigated it. With the right approach, we advise you to be…
“Sorry, we don’t cover vendor news.” “We only accept vendor talks as sponsored content.” “If you would like to contribute an article, our Brand Voice team has information about that.” These common responses are familiar for anybody who works with a software vendor on its communications team. All too often an innovative solution that fulfills…
